# XR Extreme Reach

> XR Extreme Reach is the leading advertising operations platform, helping brands and agencies create, manage, deliver, and pay for advertising from production to playout.

## Company Overview

XR (Extreme Reach) is the industry standard for advertising operations, serving 90% of Ad Age top spenders and delivering 80% of Super Bowl ads. The platform unifies ad creative management, cross-platform delivery, talent payments, and rights compliance into a single solution.

**Key Statistics:**
- 50,000+ media destinations served
- 140+ global markets
- $1.3+ billion in annual talent payments processed
- 80%+ of U.S. commercial talent payments
- MRC accredited for video ad serving

**Website:** https://xr.global
**Support:** https://helpcenter.xr.global
**Careers:** https://apply.workable.com/extremereach/

## Product Lines

### XR Ads

The advertising operations platform for asset management, delivery, and rights compliance.

#### Asset Management (Ad AMP)
- AI-powered advertising asset management platform
- Central repository for video, audio, and image assets
- Smart metadata and AI-powered search (visual search, natural language queries)
- Permission-based access control
- Automatic transcoding and format conversion
- Integration with existing DAMs

#### Ad Delivery
- Unified delivery to Linear TV, CTV, Digital, Social, Display, and Live Events
- Automatic quality control (QC) and transcoding
- Spec compliance verification
- Real-time delivery tracking and analytics
- Dynamic Creative Optimization (DCO) capabilities
- Adobe integration for creative workflows
- Live event support (Super Bowl, Thursday Night Football, etc.)
- Nielsen partnership for currency-grade measurement

#### Rights Management
- Talent, music, and artistic rights tracking
- Automated expiration alerts
- Compliance verification by term, territory, and media type
- Rights renewal workflows within platform
- Audit trails for all rights updates
- Rights types tracked: Union/non-Union Cast, Voice-over, Music, Stock Footage, Photography, Illustrations, Fonts

### XR Pay

Payment and payroll solutions for advertising and entertainment production.

#### Talent Pay
- Industry standard for commercial talent payments
- 80%+ market share in North American commercial talent payments
- SAG-AFTRA, AFTRA compliance built-in
- AI-powered session reports, contracts, and completion reports
- Pre-production fee and residual estimates
- Automated compliance flagging
- Integration with third-party accounting systems

#### Commercial Crew Pay
- All-in-one platform for crew hiring, onboarding, and payments
- Desktop platform + mobile app (iOS and Android)
- IATSE union compliance
- Digital timecard submission and approval
- Verified crew profiles for fast rehires
- AI-powered document processing

#### Entertainment Pay
- Feature film and TV production payroll
- Hollywood-grade accounting platform
- Union and Guild agreement support
- Residuals processing and forecasting
- Multi-project visibility and analytics
- Real-time cast list and payment tracking

### XR Media

Content distribution, direct response, and editorial services.

- **Syndication:** Live and recorded syndicated video distribution for studios
- **Direct Response:** Long and short-form DR content delivery and tracking
- **Creative Services:** Encoding, transcoding, and QC for broadcast, CTV, and digital
- **Shots Magazine:** Leading advertising creative publication (shots.net)
- **Shots Vault:** Production credits and commercial reels database

## Technical Specifications

### Supported Delivery Platforms
- Linear Television (broadcast)
- Connected TV (CTV) / Streaming
- Digital platforms
- Social media (YouTube, Meta, TikTok)
- Display advertising
- Live broadcast events

### Integrations
- Existing DAM systems
- Third-party accounting software
- Adobe creative tools
- Business intelligence platforms
- API access for custom integrations

### Documentation
- North American Broadcast Specifications: https://helpcenter.xr.global/hc/en-us/articles/5758928813332
- Display Specifications: https://helpcenter.xr.global/hc/en-us/articles/39719565197716
- Creative Guidelines: https://helpcenter.xr.global/hc/en-us/articles/12915379252500

## Leadership

- **John Batter** - Chief Executive Officer
- **Chandler Bigelow** - Chief Financial Officer
- **Jeff Hawkins** - President and Chief Commercial Officer
- **Jim Mainard** - Chief Product & Technology Officer
- **Graham McKenna** - Chief Marketing Officer
- **Eric Rubenstein** - Chief Legal & People Officer
- **Michael Lee** - Global Head of Operations
- **Daniel Mark** - President, Global Markets
- **Matt Pagen** - GM, Global Head of XR Media

## Use Cases

### For Brands
- Centralize ad assets across global teams
- Ensure rights compliance and avoid costly violations
- Streamline campaign launches across channels
- Track creative usage and optimize spending
- Manage talent payments in-house

### For Agencies
- Unified delivery to all media destinations
- Automated QC and transcoding
- Real-time campaign tracking
- Simplified talent and crew payments
- Rights compliance management

### For Production Companies
- Crew payroll and onboarding
- Union compliance (SAG-AFTRA, IATSE)
- Timecard management
- Contract and documentation workflows

## Contact

- **Demo Request:** https://xr.global/contact-us
- **Platform Login:** https://xr.global/login
- **Global Support:** https://helpcenter.xr.global/hc/en-us/articles/18375107113108
- **LinkedIn:** https://www.linkedin.com/company/xr-extreme-reach/
- **Instagram:** https://www.instagram.com/xrextremereach/