INSIGHTS
New

shots Magazine's Big Night Out

At XR's shots Out of the Box event in London, advertising's sharpest minds from across Europe gathered to tackle the big questions

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INSIGHTS
New

CTV and Linear Ad Delivery Belong Together

Living room viewers see one screen, advertisers still see two.

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INSIGHTS
New

Why Tracking Ad Creative Usage Is the Next Efficiency Play for CMOs

Brands spend approximately $150B a year producing advertising content globally, according to XR analysis.

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InsightsReportsVideosCase StudiesNews

Insights

What Cord-Cutting and Kids’ Programming Means for Marketers

What Cord-Cutting and Kids’ Programming Means for Marketers

8/25/2022

Why CTV Is Speeding Ahead

Why CTV Is Speeding Ahead

8/29/2023

‘Gender & Age Diversity in Global Ad Creative,’ an AI-driven Report from Extreme Reach

‘Gender & Age Diversity in Global Ad Creative,’ an AI-driven Report from Extreme Reach

6/9/2023

Q2 2022 Video Benchmarks, Extreme Reach Insights

Q2 2022 Video Benchmarks, Extreme Reach Insights

8/11/2022

Alcohol Brands Tap into Creative Ad Campaigns

Alcohol Brands Tap into Creative Ad Campaigns

5/17/2022

The Impact Era: Harmonizing Technology and Humanity in Advertising

The Impact Era: Harmonizing Technology and Humanity in Advertising

The Impact Era is a six-part interview series from Beet.TV and XR, filmed at CES 2025, exploring how technology is reshaping inclusivity.
2/5/2025

Reports

Woman with hearing aid
Woman with hearing aid

2025 Global Ad Accessibility Report

2025 Global Ad Accessibility Report

How Accessible Advertising Can Maximize Creative Investments and Drive Growth
6/18/2025
Circles
Circles

5 idées reçues sur la publicité accessible

5 idées reçues sur la publicité accessible

Optimisez l’impact de vos campagnes grâce à l’accessibilité publicitaire.
5/13/2025

Creative Operations is Costing More Than You Think

Creative Operations is Costing More Than You Think

Optimize Your Creative Investments in Challenging Economic Times 
4/21/2025
Lines
Lines

Australia & New Zealand Accessibility Snapshot Report

Australia & New Zealand Accessibility Snapshot Report

Get exclusive insights into the state of advertising accessibility in Australia & New Zealand with our latest Snapshot Report
4/7/2025
Sports on TV
Sports on TV

5 Misconceptions About Accessible Advertising

5 Misconceptions About Accessible Advertising

Unveiling the myths that hold brands back from unlocking the power of inclusivity.
2/3/2025
Spiral
Spiral

Accessibility in Advertising: UK Snapshot Report

Accessibility in Advertising: UK Snapshot Report

Get exclusive insights into the state of advertising accessibility in the UK with our latest UK Snapshot Report.
2/3/2025

Videos

Case Studies