What We Do
The leading platform for managing advertising operations, from production through playout
Asset Management
Manage all your creative assets in one location
Rights Management
Keep campaigns compliant and eliminate rights violations
Ad Delivery
Deliver ads across all media platforms and channels
The leading payments platform for commercial and entertainment productions
Talent Pay
Pay actors and influencers quickly and reliably
Commercial Crew Pay
Hire, onboard, and pay talent behind the camera
Entertainment Pay
Simplify payroll and accounting for productions of any size
The leader in content syndication, direct response, and production services
Shots Magazine
World class editorial and events celebrating the business of advertising
Shots Vault
Research advertising credits and upload creative assets
Insights & News
News
The latest press release and news stories covering XR products, people, and partners
Insights
Data stories, reports, and blog posts addressing the biggest issues impacting the advertising community
Who We Are
About Us
Learn about our history, leadership, and our company vibe
Careers
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Newsroom
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20
Jan 2026
2026-01-20
XR Announces Appointment of Ad Technology Veteran Karen Beatty to Board of Directors
ADWEEK
Read
30
Oct 2025
2025-10-30
The Ad Council Elects New Members to Its Board of Directors
The Ad Council
Read
08
Oct 2025
2025-10-08
LTN & XR Extreme Reach Partner To Power Live Syndication Across Broadcast Stations
TVNewsCheck
Read
10
Sep 2025
2025-09-10
Netflix ads come to Amazon DSP as streaming race evolves
Marketing Dive
Read
08
May 2025
2025-05-08
The NewFronts Tariff Budget Shuffle; NYT Says ‘What Tariffs?’
AdExchanger
Read
07
May 2025
2025-05-07
XR Appoints John Batter as Chief Executive Officer
Adweek
Read
07
May 2025
2025-05-07
XR Taps John Batter To Be Its New CEO
MediaPost
Read
07
May 2025
2025-05-07
XR Appoints John Batter as Chief Executive Officer
Yahoo Finance
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07
May 2025
2025-05-07
Former Gracenote and MarketCast Man is New XR CEO
MRWeb
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22
Apr 2025
2025-04-22
How smarter creative workflows reduce advertising’s carbon footprint
New Digital Age
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26
Mar 2025
2025-03-26
Future of TV Briefing: How sports will hog the ball in this year’s upfront
Digiday
Read
24
Mar 2025
2025-03-24
WTF is IAB Tech Lab’s Ad Creative ID Framework?
Digiday
Read
Next
20
Jan 2026
2026-01-20
XR Announces Appointment of Advertising Technology Veteran Karen Beatty to its Board of Directors
XR PRESS RELEASE
Read
12
Jan 2026
2026-01-12
XR State of Pay Report: Athlete Pay in Advertising Jumps More than 100% as Brands Double Down on Celebrities and Creators
XR PRESS RELEASE
Read
10
Sep 2025
2025-09-10
XR and Amazon Ads Announce Direct Integration with Amazon DSP, Expanding Access to Premium Ad Inventory and Streamlining Campaign Activation
XR PRESS RELEASE
Read
Who We Roll With
Transform Your Ad Operations with XR
Let us simplify how your team creates, manages, and delivers ads, while helping you save time, money, and headaches along the way.
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