The New Economics of Advertising, Key Findings From XR’s State of Pay

Musicians' Super Presence In Super Bowl Ads

The Art (And Science) Of Measurement with Extreme Reach’s Sherman Li

Star power isn’t a shortcut anymore: What the Super Bowl gets right and wrong about celebrity ads

‘Don Draper is rolling over in his grave’: Super Bowl 60 ads play it safe

How Much Super Bowl Commercials Cost & The Economics Behind Them

Why Brands Hire Hollywood Directors for Super Bowl Ads

Why Super Bowl ads are building all-star lineups

Super Bowl Ad Trends: Could Tech And Pharma Surge Mean Fewer Laughs?

What gives a Super Bowl ad shelf life in 2026

AI, super drugs and smart glasses: Super Bowl ads go back to the future

XR Announces Appointment of Ad Technology Veteran Karen Beatty to Board of Directors

XR Acquires Telly Traffic to Bolster UK Advertising Operations Support for Advertisers and Agencies

XR Announces Appointment of Advertising Technology Veteran Karen Beatty to its Board of Directors

XR State of Pay Report: Athlete Pay in Advertising Jumps More than 100% as Brands Double Down on Celebrities and Creators

XR and Amazon Ads Announce Direct Integration with Amazon DSP, Expanding Access to Premium Ad Inventory and Streamlining Campaign Activation