One Platform
for All Your Advertising Operations Needs
XR turns advertising operations busywork into marketing brilliance.
The leading platform for all advertising operations, from production to playout.
The leading payments platform for advertising and entertainment productions.
The leader in content syndication, direct response, and production services.
A magazine and events that celebrate the world’s most creative advertising.
Our Story
XR is the OG of ad ops innovators. Our story has always been one of innovation and reinvention, and AI is helping us write the next chapter.
Our Vibe
We love all things advertising and ad ops and it shows. Our culture is built around passion for great creative storytelling and making every campaign run smoothly from start to screen.
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Leadership
John Batter
Chief Executive Officer
Chandler Bigelow
Chief Financial Officer
Ginger Bushell
SVP, Strategic Initiatives
Jeff Hawkins
President and Chief Commercial Officer
Michael Lee
Global Head of Operations
Sherman Li
SVP, Strategic Alliances
Jim Mainard
Chief Product & Technology Officer
Daniel Mark
President, Global Markets
Graham McKenna
Chief Marketing Officer
Matt Pagen
GM, Global Head of XR Media
Eric Rubenstein
Chief Legal & People Officer
Board of Directors
Matt Underwood
Ares Management
Doug Knopper
XR Extreme Reach
Michael Kreger
Gamut Capital Mangement
Sam Powell
Gamut Capital Management
Stan Parker
Gamut Capital Management
Karen Beatty
Former Google Leader
Paul Walsh
McLaren Group
Ed Wilson
Fifth Partners Growth Fund
Ryan Brady
Gamut Capital Management
Kevin Barth
CCO Nota (former Nexstar Leader)
“90% of Ad Age top spenders are on the XR Platform.”
80% of The Super Bowl ads are delivered by XR
Transform Your Ad Operations with XR
Let us simplify how your team creates, manages, and delivers ads, while helping you save time, money, and headaches along the way.