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It’s Game Time—Welcome to the ‘Watch Anywhere’ Era
It’s Game Time—Welcome to the ‘Watch Anywhere’ Era
Reach and engage live event audiences across platforms with XR
5 Trends from CES 2025 Driving the Next Era of Impact in Advertising
5 Trends from CES 2025 Driving the Next Era of Impact in Advertising
Here are the top takeaways, according to the XR team on the ground.
Opportunities & Trends for 2025: Rebalancing Creative and Reach
Opportunities & Trends for 2025: Rebalancing Creative and Reach
Discover key advertising trends for 2025, from creative intelligence to supply path optimisation.
Defining and Embedding a Responsible Marketing Framework for Your Business
Defining and Embedding a Responsible Marketing Framework for Your Business
How do brands move from talking about responsible marketing to actually doing it?
How Inclusive is Advertising Today?
How Inclusive is Advertising Today?
Discover the state of inclusivity with the 2024 Global Advertising Representation Report
Building a Sustainable Ad Ecosystem with Creative IDs
Building a Sustainable Ad Ecosystem with Creative IDs
At the IAB Tech Lab’s recent event in London, Emma Horton, Sustainability Director at XR, discussed how ACIF, (Ad Creative ID Framework) can help address these environmental impacts while simplifying the advertising supply chain.