shots Magazine's Big Night Out
shots Magazine's Big Night Out
At XR's shots Out of the Box event in London, advertising's sharpest minds from across Europe gathered to tackle the big questions
CTV and Linear Ad Delivery Belong Together
CTV and Linear Ad Delivery Belong Together
Living room viewers see one screen, advertisers still see two.
Why Tracking Ad Creative Usage Is the Next Efficiency Play for CMOs
Why Tracking Ad Creative Usage Is the Next Efficiency Play for CMOs
Brands spend approximately $150B a year producing advertising content globally, according to XR analysis.
5 Must-Haves for Talent Payments in Uncertain Times
5 Must-Haves for Talent Payments in Uncertain Times
With union rules, usage rights, and fast-moving timelines, the right payment platform helps you stay compliant, reduce exposure, and keep productions on track.
Nobody Talks About Usage Rights...Except Haleon (And You’ll Be Glad They Did)
Nobody Talks About Usage Rights...Except Haleon (And You’ll Be Glad They Did)
XR’s James Levy and Haleon’s Purbasha Misha shared how they’ve tackled the complex challenge of managing content rights across global teams.
Closing the Loop: Creative Control at Cannes Lions 2025
Closing the Loop: Creative Control at Cannes Lions 2025
Cannes Lions 2025 Recap: Why Creative Control Isn’t Just a Buzzword—It’s a Business Imperative
%2520(1).avif)
