At XR's shots Out of the Box event in London, advertising's sharpest minds from across Europe gathered to tackle the big questions

Living room viewers see one screen, advertisers still see two.

XR Pay is the only major commercial crew app available for both iOS and Android

Brands spend approximately $150B a year producing advertising content globally, according to XR analysis.

With union rules, usage rights, and fast-moving timelines, the right payment platform helps you stay compliant, reduce exposure, and keep productions on track.

XR’s James Levy and Haleon’s Purbasha Misha shared how they’ve tackled the complex challenge of managing content rights across global teams.

Discover the state of inclusivity with the 2024 Global Advertising Representation Report

Explore XR’s 2024 global advertising accessibility report. Discover trends, top countries, and strategies for inclusive ads.

Learn how the XR platform maximized content value, optimized operational efficiency and improved sustainability.