INSIGHTS
New

shots Magazine's Big Night Out

At XR's shots Out of the Box event in London, advertising's sharpest minds from across Europe gathered to tackle the big questions

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INSIGHTS
New

CTV and Linear Ad Delivery Belong Together

Living room viewers see one screen, advertisers still see two.

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INSIGHTS
New

Why Tracking Ad Creative Usage Is the Next Efficiency Play for CMOs

Brands spend approximately $150B a year producing advertising content globally, according to XR analysis.

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Production team standing around computerProduction team standing around computer

Insights

Global Rights: The Strategic Center of Creative Control

Global Rights: The Strategic Center of Creative Control

James Levy, SVP of Global Customer Success at XR, shares how leading brands are turning Global Rights Management into a strategic advantage.
6/23/2025
Beach, mountains, sun
Beach, mountains, sun

Win at Cannes: Close the Gap Between Creative and ROI

Win at Cannes: Close the Gap Between Creative and ROI

See how XR can help you win at Cannes by closing the gap between creative and ROI
6/10/2025
beach with arrows into sun
beach with arrows into sun

From Insight to Impact: Turn Creative Into a Growth Engine at Cannes

From Insight to Impact: Turn Creative Into a Growth Engine at Cannes

As Cannes approaches, one thing is clear: the next wave of creative excellence goes beyond the idea--its powered by intelligence.
5/28/2025
Sky and beach
Sky and beach

Smarter Creative Is on the Horizon

Smarter Creative Is on the Horizon

XR is redefining the creative ecosystem—giving brands total control over global campaigns, content and investments. Meet XR in Cannes 2025.
5/20/2025
Investment financial concept business finance data analytics graph
Investment financial concept business finance data analytics graph

How Automation Reduces Production Risk

How Automation Reduces Production Risk

When automation is embedded in every step of the payroll workflow, it doesn’t just save time—it protects the production.
Closeup of team members examine documents
Closeup of team members examine documents

Why Now Is the Moment to Fix Your Payroll Workflow

Why Now Is the Moment to Fix Your Payroll Workflow

Whether your production is scaling up—or tightening budgets—now is the time to lock in the systems that keep things moving.
5/6/2025

Reports

Videos

Case Studies

Asset Utilization & Production ROI

Asset Utilization & Production ROI

Discover how a global CPG brand uncovered $7.2M in production waste and maximized creative ROI with XR’s AI-powered intelligence.
Brewery pour
Brewery pour

How a Global Beverage Brand Saved $8M by Centralizing Advertising Operations

How a Global Beverage Brand Saved $8M by Centralizing Advertising Operations

With 75 beverage brands across 12 markets, this global brewing and beverage leader faced challenges managing hundreds of advertising productions through a patchwork of DAMs and disconnected systems.
Drinks poured at a table
Drinks poured at a table

Efficiency Unlocked

Efficiency Unlocked

Streamlining creative operations across 100+ beverage brands
Online banking
Online banking

One Source of Truth, Total Control

One Source of Truth, Total Control

How a Financial Brand Unified Creative Ops to Save $750K+ Annually