How do brands move from talking about responsible marketing to actually doing it?

The trends to watch in 2025 are driven by advancements in AI, evolving audience behaviors, and an increasing focus on efficiency and consolidation to maximize business impact.

Explore XR’s Olympic ads analysis, revealing trends in inclusive content with our AI-powered creative intelligence platform. Dive into the data now.

Discover how the Ad Creative ID Framework (ACIF) standardizes ad IDs across platforms, simplifying cross-platform advertising and improving measurement accuracy.

Here are the top takeaways, according to the XR team on the ground.

How Accessible Advertising Can Maximize Creative Investments and Drive Growth

Optimisez l’impact de vos campagnes grâce à l’accessibilité publicitaire.

Optimize Your Creative Investments in Challenging Economic Times 

Get exclusive insights into the state of advertising accessibility in Australia & New Zealand with our latest Snapshot Report

Unveiling the myths that hold brands back from unlocking the power of inclusivity.

Get exclusive insights into the state of advertising accessibility in the UK with our latest UK Snapshot Report.

Discover how a global CPG brand uncovered $7.2M in production waste and maximized creative ROI with XR’s AI-powered intelligence.

With 75 beverage brands across 12 markets, this global brewing and beverage leader faced challenges managing hundreds of advertising productions through a patchwork of DAMs and disconnected systems.

Streamlining creative operations across 100+ beverage brands

How a Financial Brand Unified Creative Ops to Save $750K+ Annually

XR Cut the Payroll Chaos for a Global Retailer

A media agency's journey to seamless TV & digital video activation