Explore the Power of Creative Intelligence with the Political Creative PulseExplore the Power of Creative Intelligence with the Political Creative PulseThe First-of-its-Kind Creative Analysis of the 2024 Political Campaign Trail8/28/2024IAB’s 2022 Video Ad Spend and 2023 OutlookIAB’s 2022 Video Ad Spend and 2023 Outlook8/15/2023Political Ad Spending Heats UpPolitical Ad Spending Heats Up10/4/2023Getting Global Rights Management RightGetting Global Rights Management Right4/18/2023Holiday Ads from Brands Around the WorldHoliday Ads from Brands Around the World11/17/2022Old TV Habits Die Hard, but It’s TimeOld TV Habits Die Hard, but It’s Time7/11/2022PreviousLoad More 8 / 30
2025 Global Ad Accessibility Report2025 Global Ad Accessibility ReportHow Accessible Advertising Can Maximize Creative Investments and Drive Growth6/18/20255 idées reçues sur la publicité accessible5 idées reçues sur la publicité accessibleOptimisez l’impact de vos campagnes grâce à l’accessibilité publicitaire. 5/13/2025Creative Operations is Costing More Than You ThinkCreative Operations is Costing More Than You ThinkOptimize Your Creative Investments in Challenging Economic Times 4/21/2025Australia & New Zealand Accessibility Snapshot ReportAustralia & New Zealand Accessibility Snapshot ReportGet exclusive insights into the state of advertising accessibility in Australia & New Zealand with our latest Snapshot Report4/7/20255 Misconceptions About Accessible Advertising 5 Misconceptions About Accessible Advertising Unveiling the myths that hold brands back from unlocking the power of inclusivity.2/3/2025Accessibility in Advertising: UK Snapshot ReportAccessibility in Advertising: UK Snapshot ReportGet exclusive insights into the state of advertising accessibility in the UK with our latest UK Snapshot Report.2/3/2025Load More 1 / 2
XR Global Rights Management OverviewXR Global Rights Management Overview XR Platform OverviewXR Platform Overview XR OverviewXR Overview XR & Scope3 Partner to Put Carbon Tracking in the Creative WorkflowXR & Scope3 Partner to Put Carbon Tracking in the Creative Workflow Opportunities & Trends for 2025: Rebalancing Creative and ReachOpportunities & Trends for 2025: Rebalancing Creative and Reach Meet RX and Unlock Your Inclusivity ScoreMeet RX and Unlock Your Inclusivity ScoreLoad More 1 / 3
Asset Utilization & Production ROIAsset Utilization & Production ROIDiscover how a global CPG brand uncovered $7.2M in production waste and maximized creative ROI with XR’s AI-powered intelligence.How a Global Beverage Brand Saved $8M by Centralizing Advertising OperationsHow a Global Beverage Brand Saved $8M by Centralizing Advertising OperationsWith 75 beverage brands across 12 markets, this global brewing and beverage leader faced challenges managing hundreds of advertising productions through a patchwork of DAMs and disconnected systems.Efficiency UnlockedEfficiency UnlockedStreamlining creative operations across 100+ beverage brandsOne Source of Truth, Total ControlOne Source of Truth, Total ControlHow a Financial Brand Unified Creative Ops to Save $750K+ AnnuallyTurning Talent Payroll Problems into Big SavingsTurning Talent Payroll Problems into Big SavingsXR Cut the Payroll Chaos for a Global RetailerUnifying Creative Delivery to Unlock Scale and SpeedUnifying Creative Delivery to Unlock Scale and SpeedA media agency's journey to seamless TV & digital video activationLoad More 1 / 2
How smarter creative workflows reduce advertising’s carbon footprintNew Digital Age4/22/2025 Future of TV Briefing: How sports will hog the ball in this year’s upfrontDigiday3/26/2025 WTF is IAB Tech Lab’s Ad Creative ID Framework?Digiday3/24/2025 Channel 4 unveils emissions measurement toolThe Media Leader3/20/2025 XR Teams With Scope3 To Help Brands Measure Carbon Impact Of Digital AdsTVREV3/20/2025 Carbon Emissions Tracking For Digital Ads Broadens ScopeMediaPost3/20/2025 Performance Marketing peoplePerformance Marketing World3/16/2025 Rise of alt-measurement firms shows marketers are balancing brand and performance thinkingDigiday2/25/2025 PreviousLoad More 2 / 11