Explore the Power of Creative Intelligence with the Political Creative PulseExplore the Power of Creative Intelligence with the Political Creative PulseThe First-of-its-Kind Creative Analysis of the 2024 Political Campaign Trail8/28/2024IAB’s 2022 Video Ad Spend and 2023 OutlookIAB’s 2022 Video Ad Spend and 2023 Outlook8/15/2023Political Ad Spending Heats UpPolitical Ad Spending Heats Up10/4/2023Getting Global Rights Management RightGetting Global Rights Management Right4/18/2023Holiday Ads from Brands Around the WorldHoliday Ads from Brands Around the World11/17/2022Old TV Habits Die Hard, but It’s TimeOld TV Habits Die Hard, but It’s Time7/11/2022PreviousLoad More 8 / 30
2025 Global Ad Accessibility Report2025 Global Ad Accessibility ReportHow Accessible Advertising Can Maximize Creative Investments and Drive Growth6/18/20255 idées reçues sur la publicité accessible5 idées reçues sur la publicité accessibleOptimisez l’impact de vos campagnes grâce à l’accessibilité publicitaire. 5/13/2025Creative Operations is Costing More Than You ThinkCreative Operations is Costing More Than You ThinkOptimize Your Creative Investments in Challenging Economic Times 4/21/2025Australia & New Zealand Accessibility Snapshot ReportAustralia & New Zealand Accessibility Snapshot ReportGet exclusive insights into the state of advertising accessibility in Australia & New Zealand with our latest Snapshot Report4/7/20255 Misconceptions About Accessible Advertising 5 Misconceptions About Accessible Advertising Unveiling the myths that hold brands back from unlocking the power of inclusivity.2/3/2025Accessibility in Advertising: UK Snapshot ReportAccessibility in Advertising: UK Snapshot ReportGet exclusive insights into the state of advertising accessibility in the UK with our latest UK Snapshot Report.2/3/2025Load More 1 / 2
Elevating Creative Effectiveness with ACIFElevating Creative Effectiveness with ACIF Make Creative Intelligence Your New Superpower.Make Creative Intelligence Your New Superpower. Creative is the New KPICreative is the New KPI How AI is Transforming the Way We Measure Data at XRHow AI is Transforming the Way We Measure Data at XR P&G’s Journey to Powering Inclusivity Across Brand and MarketingP&G’s Journey to Powering Inclusivity Across Brand and Marketing Using AI to Revolutionize Diversity, Equity, and Inclusion in AdvertisingUsing AI to Revolutionize Diversity, Equity, and Inclusion in AdvertisingPreviousLoad More 2 / 3
Asset Utilization & Production ROIAsset Utilization & Production ROIDiscover how a global CPG brand uncovered $7.2M in production waste and maximized creative ROI with XR’s AI-powered intelligence.How a Global Beverage Brand Saved $8M by Centralizing Advertising OperationsHow a Global Beverage Brand Saved $8M by Centralizing Advertising OperationsWith 75 beverage brands across 12 markets, this global brewing and beverage leader faced challenges managing hundreds of advertising productions through a patchwork of DAMs and disconnected systems.Efficiency UnlockedEfficiency UnlockedStreamlining creative operations across 100+ beverage brandsOne Source of Truth, Total ControlOne Source of Truth, Total ControlHow a Financial Brand Unified Creative Ops to Save $750K+ AnnuallyTurning Talent Payroll Problems into Big SavingsTurning Talent Payroll Problems into Big SavingsXR Cut the Payroll Chaos for a Global RetailerUnifying Creative Delivery to Unlock Scale and SpeedUnifying Creative Delivery to Unlock Scale and SpeedA media agency's journey to seamless TV & digital video activationLoad More 1 / 2
The Ad Council Elects New Members to Its Board of DirectorsThe Ad Council10/30/2025 LTN & XR Extreme Reach Partner To Power Live Syndication Across Broadcast StationsTVNewsCheck10/8/2025 Netflix ads come to Amazon DSP as streaming race evolvesMarketing Dive9/10/2025 The NewFronts Tariff Budget Shuffle; NYT Says ‘What Tariffs?’AdExchanger5/8/2025 XR Appoints John Batter as Chief Executive OfficerAdweek5/7/2025 Former Gracenote and MarketCast Man is New XR CEOMRWeb5/7/2025 XR Appoints John Batter as Chief Executive OfficerYahoo Finance5/7/2025 XR Taps John Batter To Be Its New CEOMediaPost5/7/2025 Load More 1 / 11