Brain Scans Show the Power of Addressable TV Ads
Brain Scans Show the Power of Addressable TV Ads
Discover how addressable TV ads impact viewers’ brains, enhancing attention, emotion, and memory. Learn the benefits with Finecast and Extreme Reach.
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Insights
Reports
How Inclusive is Advertising Today?
How Inclusive is Advertising Today?
Discover the state of inclusivity with the 2024 Global Advertising Representation Report
12/4/2024
2024 Global Advertising Accessibility Index & Trends Report
2024 Global Advertising Accessibility Index & Trends Report
Explore XR’s 2024 global advertising accessibility report. Discover trends, top countries, and strategies for inclusive ads.
5/16/2024
Videos
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Case Studies
Asset Utilization & Production ROI
Asset Utilization & Production ROI
Discover how a global CPG brand uncovered $7.2M in production waste and maximized creative ROI with XR’s AI-powered intelligence.
How a Global Beverage Brand Saved $8M by Centralizing Advertising Operations
How a Global Beverage Brand Saved $8M by Centralizing Advertising Operations
With 75 beverage brands across 12 markets, this global brewing and beverage leader faced challenges managing hundreds of advertising productions through a patchwork of DAMs and disconnected systems.
One Source of Truth, Total Control
One Source of Truth, Total Control
How a Financial Brand Unified Creative Ops to Save $750K+ Annually
Turning Talent Payroll Problems into Big Savings
Turning Talent Payroll Problems into Big Savings
XR Cut the Payroll Chaos for a Global Retailer
Unifying Creative Delivery to Unlock Scale and Speed
Unifying Creative Delivery to Unlock Scale and Speed
A media agency's journey to seamless TV & digital video activation