See Why 40% of Your Creative Goes Unused
Creative production is one of marketing’s biggest investments and hardest to track. XR Costs gives brands and agencies full visibility into the production lifecycle, connecting how ads are made, what they cost, and the value they deliver.
All Your Ad Productions in One Place
XR Costs brings every stage of ad production into one connected workflow, giving marketing and finance teams a unified view of timelines, progress, and spend, from briefs and bidding through final delivery.
Manage projects from initial creative briefs and vendor bids through project completion.
Regain control and visibility by keeping budgets, vendors, and timelines in one system.
Standardize workflows across teams and markets, giving marketers full visibility of the production process.
Accelerate Approvals and Make Smarter Decisions
Streamline how every production is managed and approved across stakeholders without slowing teams down.
Compare bids and select the right production partners for your project.
Maintain preferred vendor usage and pricing standards.
Keep clear, audit-ready records that keep finance and compliance aligned.
“XR can measure the effectiveness of your creative against the cost of production, giving you a precise return on investment for every single ad you make.”
Identify Top Performing and Unused Creative
Most ad ops tools only focus on tracking costs. XR Costs goes further, connecting production investments to the assets produced, how they’re activated, and the value they deliver, so you can see exactly what your content is costing and what it’s driving.
Understand what and how specific assets are used in-market.
Identify duplication and unused production to cut down on waste.
Measure production performance and ROI across campaigns and regions.
Welcome to the XR State of Ad Ops Report, the first ever industry-wide study examining the state of ad creative, advertising production, and marketing operations.
- More content, fewer resources: 80% of marketers are producing more ad content with fewer resources.
- Internal bottlenecks kill campaigns: 98% of marketers say internal bottlenecks delay campaign launches.
- Budgets are routinely exceeded: 70% of brand and agency marketers regularly exceed production budgets.
- Creative waste is widespread: 30–40% of the creative they produce never gets used.
Frequently Asked Questions
Here are some of the most common questions we get about XR Costs.
XR Costs gives brands and agencies a clear view of how ads are made, from the first brief through final delivery, and showing actual production spend and how it’s used.
Most tools focus solely on controlling costs. XR Costs brings the entire advertising lifecycle into a single platform, connecting spend to the assets produced and how they’re used, so you can understand the true impact of your production investment.
Yes. XR Costs connects with your existing finance systems, production workflows, and the wider XR platform.
Who We Roll With
