One Trusted Provider for All Production Pay
Delivering the speed, simplicity, and trust in payments for talent in front of the camera and those working behind it.
Where Technology and Support
Go Hand-in-Hand
XR’s people and platform power commercial and entertainment payroll.
Powering Talent Payments
XR handles the heavy lifting for your talent payroll and union compliance, so agencies and brands can move fast knowing every performer is paid accurately and on time. One platform, total peace of mind.
A Complete Crew Payroll Solution
All-in-one platform for commercial crew onboarding, time entry, and payments that integrates easily with your accounting systems. With an intuitive desktop platform for production managers and mobile apps for crews, XR speeds up and simplifies how crews get paid.
Entertainment Accounting, Reimagined
XR Entertainment Pay combines the most tech-forward entertainment accounting software with real industry know-how to keep your productions running smoothly and residuals paid with precision and accuracy.
The Superhero of Production Payments
The World's Biggest Brands Trust XR
Major Global Retailer
A major retailer brought its ad production in-house but quickly hit the wall on talent payments and legal compliance. XR stepped in with its end-to-end ad ops platform for paying talent, managing rights, and supporting production, taking the risk and complexity off the table so the brand could scale without disruption.
Global Financial Services Brand
A massive financial services brand was struggling to manage all its ad creative across global teams, with too many vendors and disconnected systems. XR brought ad assets, rights, and production into one place, making it much easier to scale its campaigns worldwide, reuse existing assets, and better manage creative costs.
Global Beverage Brand
A global beverage brand lacked a central place to manage its creative assets and rights across markets, which slowed campaign launches and added risk. XR brought everything together in a single ad ops platform, speeding up approvals and launches, reducing compliance headaches, and keeping the brand in control worldwide.
Tech Powerhouse
When a Silicon Valley tech leader needed to replace an aging ad asset system fast, XR stepped in with its ad ops platform that unified assets and workflows, helping the brand’s marketers move faster, run campaigns with confidence, and save hundreds of thousands of dollars each year.
Electronics Retailer
This famous retailer’s in-house studio was running high volumes of campaigns, but ad operations were split across vendors and systems, slowing things down and adding risk. XR brought everything into one ad ops platform, streamlining workflows, ensuring SAG-compliant talent payments, and cutting launch times by 50% and costs by 25%.
“Before XR, Rights Management was a manual, fragmented process, spread across teams and markets. It created unnecessary risk, slowed us down, and limited our ability to reuse content globally. With XR, we’ve gained full visibility and control helping Haleon reduce risk, improve efficiency, and unlock significant value from our existing creative assets.”
- Purbasha Mishra
Global Business Process Lead
Global Brewing Company
Managing 70+ beverage brands across global markets, this brewer struggled with fragmented systems and complex production workflows. XR became its single source of truth, unifying all ad assets, rights, payroll, and ad delivery, saving the brand more than $8 million while helping teams launch campaigns faster even through COVID and industry strikes.
Who We Roll With
