The Right Way to Do Rights
Brands lose hundreds of millions of dollars every year when campaigns unknowingly violate talent, music, or other creative rights. XR turns complicated rights details found in contracts into smart metadata that travels with every ad, so all your campaigns run smarter and risk-free.
All Your Rights in One Place
Manage talent, music, and other artistic rights data alongside your creative assets, all in one place for streamlined ad delivery.
Capture all rights data in one place and understand how and where your creative can be used globally.
Securely upload contracts and automatically sync any updates across all your campaign assets.
Receive automated tracking and expiration alerts to prevent costly rights violations.
Instantly Renew and Reuse Creative
XR helps brands maximize content use by assisting in extending, renewing, and repurposing creative across multiple markets and media, while maintaining full compliance.
Instantly check whether your assets are compliant by contract term, territory, and media type.
Renew and extend rights directly in the platform to speed launches and maximize asset reuse.
Access analytics that reveal which rights investments are driving the greatest audience impact.
Comply With Confidence
Marketers gain full control of their creative assets from start to finish across all media and platforms with XR.
XR grows with your needs, from managing simple usage rights to navigating complex union regulations, payments, and residual terms.
Access audit trails that log every action, track every rights update, and surface every expiration.
Gain a comprehensive view into what's happening across all your assets and campaigns.
The World's Biggest Brands Trust XR
“Before XR, Rights Management was a manual, fragmented process, spread across teams and markets. It created unnecessary risk, slowed us down, and limited our ability to reuse content globally. With XR, we’ve gained full visibility and control helping Haleon reduce risk, improve efficiency, and unlock significant value from our existing creative assets.”
- Purbasha Mishra
Global Business Process Lead
“I’ve worked with several entertainment payroll providers for a wide range of productions, and XR stands out as one of the best. Their paymasters are responsive, proactive, and consistently go above and beyond, backed by truly exceptional client service.”
- Martha Chaput
SVP, Production & Operations
Currys wove accessibility into the story of its "Sigh of Relief" campaign from concept through execution, strengthening both creativity and performance to help make it the brand's second-highest performing ad.
“As soon as we started thinking about accessibility earlier in the process, it improved the whole creative experience.”
Aisling Lancaster
Head of Brand & Advertising
“XR is hands down the best payroll and entertainment accounting team I’ve ever worked with. They are an "Extreme Team” that truly lives up to their name.”
- Suzanne Duenez
Production Accounting
Major Global Retailer
A major retailer brought its ad production in-house but quickly hit the wall on talent payments and legal compliance. XR stepped in with its end-to-end ad ops platform for paying talent, managing rights, and supporting production, taking the risk and complexity off the table so the brand could scale without disruption.
Global Financial Services Brand
A massive financial services brand was struggling to manage all its ad creative across global teams, with too many vendors and disconnected systems. XR brought ad assets, rights, and production into one place, making it much easier to scale its campaigns worldwide, reuse existing assets, and better manage creative costs.
Global Beverage Brand
A global beverage brand lacked a central place to manage its creative assets and rights across markets, which slowed campaign launches and added risk. XR brought everything together in a single ad ops platform, speeding up approvals and launches, reducing compliance headaches, and keeping the brand in control worldwide.
Tech Powerhouse
When a Silicon Valley tech leader needed to replace an aging ad asset system fast, XR stepped in with its ad ops platform that unified assets and workflows, helping the brand’s marketers move faster, run campaigns with confidence, and save hundreds of thousands of dollars each year.
Electronics Retailer
This famous retailer’s in-house studio was running high volumes of campaigns, but ad operations were split across vendors and systems, slowing things down and adding risk. XR brought everything into one ad ops platform, streamlining workflows, ensuring SAG-compliant talent payments, and cutting launch times by 50% and costs by 25%.
Global Brewing Company
Managing 70+ beverage brands across global markets, this brewer struggled with fragmented systems and complex production workflows. XR became its single source of truth, unifying all ad assets, rights, payroll, and ad delivery, saving the brand more than $8 million while helping teams launch campaigns faster even through COVID and industry strikes.
Frequently Asked Questions
Here are some of the most common questions we get about our XR Advertising Rights Management Platform.
As the leading provider of advertising talent payments, XR captures in-depth rights information on the production set and attaches it to your ads as they move across platforms and territories. This eliminates manual work and automates much of the rights management process, including expiry notices and renewals.
XR tracks Term (duration), Territory (regions), and Media Type (platforms), plus a wide range of detailed artistic rights including Union and non-Union Cast Members, Voice-over Artists, Music rights, Stock Footage, Photography and Illustrations, Fonts, and more.
XR Rights Management data can be easily integrated with your DAM provider to eliminate rights violations and fines through XR’s policy-driven reuse and compliance tools.
Who We Roll With
