The Super Bowl is advertising’s biggest stage. With millions invested and all eyes on your brand, there’s no margin for error. For over a decade XR has ensured ads air and stream flawlessly on game day, with staff embedded on site at the networks each year to help rapidly resolve any issues that arise.

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Most Super Bowl ads are delivered to the network the week before the big game. Even with months of planning, problems often arise with the final ad files. When they do, it creates a cascade of events that can cause confusion and introduce human error.

After delivering hundreds of in-game Super Bowl spots over the years, we’ve seen it all – and know how to handle whatever may come up.

A few challenges we’ve tackled …

• ‍Creative changes hours before kickoff that set off a race to QC and make updates  
  

• A spot missing voiceover that made it all the way through approvals, only caught by XR’s on-site staff  
  

• Transcode issues, like video artifacts, that wouldn’t be spotted without XR’s rigorous QC that looks at network delivery files, not just masters
  

• Content that doesn’t pass network or league clearance, requiring last minute rapid changes for on-time delivery

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XR Premium Ad Delivery

XR has translated years of Super Bowl expertise into a proven process designed to perform when nothing can be left to chance. On advertising’s biggest day, XR helps brands achieve flawless delivery through a seasoned team that knows what to expect and how to execute under extreme pressure.

With XR Premium Delivery for the Super Bowl, every ad asset receives intensive manual review – frame by frame, from audio to captions – along with slating, Ad-ID management, and an additional QC pass on final delivery files.

We catch issues early, before they become expensive, high-stress problems. And any last-minute changes are expedited and thoroughly reviewed by our experienced on-site team, ensuring your ad is fumble-free.

XR Premium Delivery has limited availability to ensure high-touch support – contact us today to learn more and reserve your spot!