XR and AD-ID are proud to collaborate to make persistent creative IDs a reality!

As the media ecosystem has fragmented, advertising campaigns have become increasingly complex to execute, measure and optimize. A major barrier in achieving cross-platform advertising nirvana is due to the lack of universal ad identification adoption and consequent ineffective tracking of creatives that are running across disparate media platforms and channels, from TV networks to streaming services, digital publishers and beyond. XR has been working with AD-ID and IAB’s Tech Lab to solve this issue, helping form the Ad Creative ID Framework (ACIF)—with the goal to standardize operating procedures for ad registries across the globe to be used across platforms and channels, now covering linear TV and digital video.