Insights

Featured posts

Accessibility: The Ad Effectiveness Blind Spot

XR teamed up with Channel 4, Currys, and ISBA to explore what this shift means for advertising effectiveness, creative storytelling, and accessibility.

Closing the Loop: The Art (and Science) of Measurement with XR and Nielsen

XR’s integration with Nielsen ONE enables brands to understand not just how their ads are delivered, but how they perform.

XR Product Updates: March 2026

XR Product Release Notes spotlight new features and platform enhancements.

All posts

Global Streaming Options and Trends

Busting the Myths of Video Ad Serving Complexity

The Battle of YouTube vs. TikTok

Why the Global Ad Industry Needs Creative Logistics

What Marketers Can Learn From Formula 1 Racing

Marketing to Baby Boomers

The NFL Season Kicks Off

Falling into Autumn with Pumpkin Spice and Everything Nice

Travel Soars Once More

Marketing Cannabis

Political Ad Spending Projected to Soar

Mobile Gaming Attracts Advertisers

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