Insights

Featured posts

Accessibility: The Ad Effectiveness Blind Spot

XR teamed up with Channel 4, Currys, and ISBA to explore what this shift means for advertising effectiveness, creative storytelling, and accessibility.

Closing the Loop: The Art (and Science) of Measurement with XR and Nielsen

XR’s integration with Nielsen ONE enables brands to understand not just how their ads are delivered, but how they perform.

XR Product Updates: March 2026

XR Product Release Notes spotlight new features and platform enhancements.

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Marketers Connect with Gen Z

The Power of Influencer Marketing

Brain Scans Show the Power of Addressable TV Ads

Discover how addressable TV ads impact viewers’ brains, enhancing attention, emotion, and memory. Learn the benefits with Finecast and Extreme Reach.

Marketers Move the Dial on Inclusive Advertising

Getting Global Rights Management Right

Magna’s Forecast for 2023 Ad Spend

Streaming Services Bet Big on Sports Globally

Ad Sales Outlook for the Auto Industry

A Look at TV Consumption Habits in the US

Discover insights from a Nielsen study on TV viewing trends in the US. Explore streaming dominance, stable consumption time, and the shift to TV-connected devices.

The Rising Power of Hispanic and Latino Consumers

The State of Pharmaceutical Advertising

Marketers Celebrate Women’s History Month

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Transform Your Ad Operations with XR

Let us simplify how your team creates, manages, and delivers ads, while helping you save time, money, and headaches along the way.