Insights

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The Race to Rescue Brand Archives

You've digitized your marketing stack. But have you saved your legacy?

February 25, 2026

Super Bowl LX Delivers the Most Celebs Ever

XR Ad Delivery and Celebrity Payments data shows large ensemble casts and cameo-heavy creative is dominating the Big Game.

February 9, 2026

Super Bowl LX: Musicians Score Big in Ads

Musicians show up 60% more often in Super Bowl commercials as year-round campaigns.

February 4, 2026

All posts

MRC Accreditations Continue for Extreme Reach

Q2 2022 Video Benchmarks, Extreme Reach Insights

Now Is the Time for Brands to Clean Up Their Ad Supply Chain

Growing Up Alpha: A Look at Our Youngest Generation

Extreme Reach—A Top Ad Tech Player

Back to School Marketing

CTV Ad Spending Grows

Winning Gen Z Hearts

Meet Georgie Charlish, Extreme Reach series from shots.net

What Streaming Means for Sports

Gen X Takes the Stage

A Look at the Upfronts

Who We Roll With

Transform Your Ad Operations with XR

Let us simplify how your team creates, manages, and delivers ads, while helping you save time, money, and headaches along the way.