What We Do
The leading platform for managing advertising operations, from production through playout
Asset Management
Manage all your creative assets in one location
Rights Management
Keep campaigns compliant and eliminate rights violations
Ad Delivery
Deliver ads across all media platforms and channels
The leading payments platform for commercial and entertainment productions
Talent Pay
Pay actors and influencers quickly and reliably
Commercial Crew Pay
Hire, onboard, and pay talent behind the camera
Entertainment Pay
Simplify payroll and accounting for productions of any size
The leader in content syndication, direct response, and production services
Shots Magazine
World class editorial and events celebrating the business of advertising
Shots Vault
Research advertising credits and upload creative assets
Syndication
Full-service syndication solutions powered by speed, reliability, and security
Direct Response
Activate, manage, and measure all Direct Response campaigns from a single platform
Insights & News
News
The latest press release and news stories covering XR products, people, and partners
Insights
Data stories, reports, and blog posts addressing the biggest issues impacting the advertising community
Who We Are
About Us
Learn about our history, leadership, and our company vibe
Careers
Check out our latest job listings
Support
Help Center
Find resources and forms to support talent and crew payments, and XR platform logins
Sales Support
Create a new XR account for ad delivery and learn more about our platform and services
Technical Support
Get help with your existing XR account
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Contact Us
Insights
Featured posts
XR State of Pay: Q1 Celebrity Report
Celebrities have become a dominant force in advertising, and in Q1 2026, we might have hit peak celebrity.
May 26, 2026
Everyone is Watching with Captions On
New XR Study Shows Captions are the New Default for Younger Viewers
May 21, 2026
Join XR in Cannes 2026
Join us at Cannes and get an early look at our new platform and latest product innovations.
May 14, 2026
All posts
Falling into Autumn with Pumpkin Spice and Everything Nice
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Travel Soars Once More
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Marketing Cannabis
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Political Ad Spending Projected to Soar
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Mobile Gaming Attracts Advertisers
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Brand Marketers Shine at the U.S. Open
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An Exciting New Phase in the Growth of Extreme Reach
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What Cord-Cutting and Kids’ Programming Means for Marketers
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MRC Accreditations Continue for Extreme Reach
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Q2 2022 Video Benchmarks, Extreme Reach Insights
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Now Is the Time for Brands to Clean Up Their Ad Supply Chain
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Growing Up Alpha: A Look at Our Youngest Generation
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Who We Roll With
Transform Your Ad Operations with XR
Let us simplify how your team creates, manages, and delivers ads, while helping you save time, money, and headaches along the way.
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