Insights

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Accessibility: The Ad Effectiveness Blind Spot

XR teamed up with Channel 4, Currys, and ISBA to explore what this shift means for advertising effectiveness, creative storytelling, and accessibility.

Closing the Loop: The Art (and Science) of Measurement with XR and Nielsen

XR’s integration with Nielsen ONE enables brands to understand not just how their ads are delivered, but how they perform.

XR Product Updates: March 2026

XR Product Release Notes spotlight new features and platform enhancements.

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Meet Kristian “Goldie” Golder, the first in a series, Meet Extreme Reach, from shots.net

Streaming Wars: Players to Watch and Upcoming Developments

Moving Forward Together in 2022

Ads Around the World

Our Top Five Blog Posts of 2021

ER’s Top Five Blog Posts of 2021

Getting the Attention of Gen Z

Top Ads of 2021

Watch Video: Meet RX

The world’s first real-time, AI-driven global metric for measuring representation

How Automation Reduces Production Risk

When automation is embedded in every step of the payroll workflow, it doesn’t just save time—it protects the production.

Building a Sustainable Ad Ecosystem with Creative IDs

At the IAB Tech Lab’s recent event in London, Emma Horton, Sustainability Director at XR, discussed how ACIF, (Ad Creative ID Framework) can help address these environmental impacts while simplifying the advertising supply chain.

Australia & New Zealand Accessibility Snapshot Report

Get exclusive insights into the state of advertising accessibility in Australia & New Zealand with our latest Snapshot Report.

Who We Roll With

Transform Your Ad Operations with XR

Let us simplify how your team creates, manages, and delivers ads, while helping you save time, money, and headaches along the way.