Los Angeles, CA – April 8, 2026 – The future of the creative industry is moving at light speed, and shots Out of the Box is back in Los Angeles on Wednesday, April 22 to tackle the excitement and chaos head-on!
Attendees beware: this isn't your typically boring industry panel conference.
shots Out of the Box is a single-day, intimate event (audience participation required or at least really, really encouraged) where we stop watching the trends from the sidelines and start debating the key topics at the center of the creative advertising industry – from culture to commerce – in this era of non-stop tech and proliferating platforms.
So…What's on the Agenda? Here are some highlights:
- Renowned filmmaker Lauren Greenfield (known for Dove’s Like a Girl campaign and incisive takes on consumerism) breaks down how to sustain a consistent creative vision when the media world is fragmented and constantly shifting.
- An acclaimed panel of leading Production Heads from top agencies and in-house teams, including Dave Rolfe (WPP Production), Orlee Tatarka (W+K), Erica Kung (Squarespace), and David Connell (Amazon). Moderated by advertising journalist Terry Stanley, this candid panel will spill the tea on industry challenges, evolving work methods, and the "monumental impact" of new tech on their roles and the industry.
- GUT LA's Ari Abramovici and Bruno Acanfora take on this summer's World Cup in North America, share their experience working with Lionel Messi, and look at how brands can use big sporting moments to take risks with bold storytelling.
- Sticking with the other biggest stage in sports, the team from TBWA\Chiat\Day Chicago and Omnicom Productions pull back the curtain on one of their boldest creative bets in recent memory: a live Super Bowl spot for Skittles.
- Other sessions explore why brands are still playing it safe and what it will take to start taking real narrative risks again. We’ll also dig into how agencies can actually integrate AI into their workflows in a way that speeds things up without sacrificing the creative edge that makes the work stand out.
If you’re on the cutting edge of creative, join our industry colleagues at shots Out- of-the-Box for a day of insight and inspiration to help find direction in a world defined by speed, scale and constant change.
Event Details
Date: April 22, 2026
Location: Bike Shed, Downtown, Los Angeles
The deets: Programme / Speakers Lineup / Attend / Sponsor
About shots
shots is a global platform dedicated to creativity in advertising. From breaking news and in-depth features to world-class events and the industry’s most comprehensive production credits database, shots champions the people, craft, and ideas shaping advertising’s future. An XR Extreme Reach company, shots is based in London, with teams around the globe. Check us out at shots.net.
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