Former Google Executive Brings Two Decades of Ad Tech Innovation and Leadership to Support XR’s Next Stage of Growth
New York, NY. – January 20, 2026 – XR Extreme Reach, the leading platform for powering advertising operations, today announced Karen Beatty has joined its Board of Directors. Beatty brings more than 20 years of advertising technology leadership experience from Google, where she helped build its multi-billion-dollar ad business and its partnership programs that transformed the digital advertising landscape.
“Having spent my career helping scale global ad platforms through periods of industry change, I’m excited to join the board of Extreme Reach at this very moment,” said Beatty. “XR’s strong leadership team, focus on simplifying complex creative workflows, and trusted relationships with large brands creates a solid foundation for continued growth, and I look forward to supporting the company in its next phase.”
Few people have had as much impact on modern advertising as Beatty. She joined Google in 2003, when the company was transitioning from a start-up search engine into an advertising technology player. Over two decades, she became instrumental in developing the partnerships and frameworks that fueled Google's ad growth and leadership, creating strategies that now drive billions of dollars in revenue.
“Karen is one of the most accomplished minds in advertising technology and played a foundational role in building Google’s ad business, and we’re excited to welcome her to our board,” said John Batter, CEO of XR. “She brings a rare mix of deep technical expertise, strategic vision, and hands-on experience scaling ad platforms, and her perspective will be incredibly valuable as we move into our next phase of growth.”
Beatty joins XR’s board, which includes representatives of its private equity sponsors, Gamut Capital and Ares Management, alongside independent leaders from media, advertising, and broadcasting.
About XR Extreme Reach
XR helps brands manage every aspect of their advertising creative, from talent payments and rights to ad delivery, so every ad lands exactly how and where it should. The XR platform powers millions of ad creative assets for the world’s top brands, simplifying how marketers version ads, archive content, deliver campaigns, pay talent, and track usage rights, all while saving time and money. Headquartered in New York, XR also has offices in Europe, Asia, and Australia. Learn more at www.xr.global.
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