Digital Asset Management (DAM) systems were meant to simplify marketing operations. Instead, they’ve become expensive filing cabinets, good at storing files but ill-equipped for today’s demanding advertising world, where marketers must quickly activate campaigns across platforms.

As demand for personalized advertising and global campaigns grows, traditional DAMs can’t keep up. Modern advertising needs a smarter, more agile platform, one that accelerates operations and keeps brands ready for what’s next.

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“With consumer expectations for personalized advertising requiring precision at different stages in the customer journey, marketing leaders now need DAM systems to contribute even more.”
Forrester, Asset Management Report, 2024

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The DAM Challenge

Built for storage, not advertising operations, traditional DAMs track only basic metadata, like file name, version, and duration. But in today’s complex advertising landscape, that’s not enough. You need metadata that covers talent and music rights, production spend, available markets, and more.

Without the data needed to activate and scale campaigns effectively, brands risk losing millions managing assets, rights, and delivery across disconnected systems.

Outdated workflows create risks such as:

• Production waste – unused creative
• Duplicate asset creation
• Rights violations and legal risk
• Slower activation and lost media value

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AMP Up Your DAM with XR

The XR Advertising Asset Management Platform (AAMP) fills the gaps DAMs were never designed to handle. Rather than just storing assets, XR connects the entire ad lifecycle, from creation and production to ad delivery and performance tracking.

Imagine consolidating assets, rights, payments, and distribution into a single intelligent system that adapts to the complexities of modern advertising operations.

Every asset on XR is enriched with:

• Production cost visibility
• Talent, music and stock rights data
• Global delivery tracking
• Creative performance insights
• Usage history and reuse potential

With XR, brands gain real-time visibility, streamline operations, and unlock new levels of agility and control. AAMP is more than a platform, it’s a new way to manage the entire advertising operations ecosystem, helping brands reduce spend, maximize reuse, and go to market faster, across every screen and region.

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You Have DAM Options

For brands locked into long-term contracts with their DAM providers, there’s no need to worry, you can still experience the operational and cost benefits of XR AAMP. It’s highly compatible with DAMs from all major vendors.

If you’re looking for a better way to manage advertising assets without operational chaos, XR can help.

Let’s talk about where your current DAM and ad ops workflows are leaking time and budget.