Where Talent Gets Paid
XR Pay supports more than 80% of all commercial talent payments, handling over $1.3 billion every year. It’s the trusted way the advertising industry pays on-camera talent.
Built for Every Star, Big or Rising
XR Pay scales to support everything from major commercial productions with Hollywood’s biggest names to rising stars in the creator community.
Streamlines operations by providing a consistent, accurate, and centralized payroll platform that integrates easily with all third-party accounting systems.
Leverages XR AI for automated session reports, contracts, and completion reports, providing powerful analytics and valuable insights.
Provides pre-production estimates for session fees and talent residuals, enhancing your budget management and planning accuracy.
Ensure Compliance at Every Step
XR Pay handles all the regulatory complexity, including union rules, rights, and local labor laws. And when things get tricky, our in-house experts help you stay compliant and keep projects running smoothly.
Comprehensive support for SAG-AFTRA, AFTA, and union regulations, automatically flagging any potential compliance issues.
Centralizes documentation with quick access to audit trails, enhancing efficiency and transparency.
Automated alerts and tracking of usage and expiration dates ensure deadlines are met, helping to avoid costly penalty fees.
Talent Pay Operations Optimized
With XR Pay, you can optimize ad operations for every production. From automated workflows to budget and rights management, XR gives clear financial visibility from start to finish.
Consolidates contract details, session data, and usage into a streamlined operations process, significantly reducing the need for manual entry.
Facilitates digital approvals and offers templated reporting for a more efficient documentation solution.
Captures talent rights for each ad and campaign, turning them into smart metadata that follows your creative assets through delivery.
The World's Biggest Brands Trust XR
Major Global Retailer
A major retailer brought its ad production in-house but quickly hit the wall on talent payments and legal compliance. XR stepped in with its end-to-end ad ops platform for paying talent, managing rights, and supporting production, taking the risk and complexity off the table so the brand could scale without disruption.
Global Financial Services Brand
A massive financial services brand was struggling to manage all its ad creative across global teams, with too many vendors and disconnected systems. XR brought ad assets, rights, and production into one place, making it much easier to scale its campaigns worldwide, reuse existing assets, and better manage creative costs.
Global Beverage Brand
A global beverage brand lacked a central place to manage its creative assets and rights across markets, which slowed campaign launches and added risk. XR brought everything together in a single ad ops platform, speeding up approvals and launches, reducing compliance headaches, and keeping the brand in control worldwide.
Tech Powerhouse
When a Silicon Valley tech leader needed to replace an aging ad asset system fast, XR stepped in with its ad ops platform that unified assets and workflows, helping the brand’s marketers move faster, run campaigns with confidence, and save hundreds of thousands of dollars each year.
Electronics Retailer
This famous retailer’s in-house studio was running high volumes of campaigns, but ad operations were split across vendors and systems, slowing things down and adding risk. XR brought everything into one ad ops platform, streamlining workflows, ensuring SAG-compliant talent payments, and cutting launch times by 50% and costs by 25%.
“Before XR, Rights Management was a manual, fragmented process, spread across teams and markets. It created unnecessary risk, slowed us down, and limited our ability to reuse content globally. With XR, we’ve gained full visibility and control helping Haleon reduce risk, improve efficiency, and unlock significant value from our existing creative assets.”
- Purbasha Mishra
Global Business Process Lead
Global Brewing Company
Managing 70+ beverage brands across global markets, this brewer struggled with fragmented systems and complex production workflows. XR became its single source of truth, unifying all ad assets, rights, payroll, and ad delivery, saving the brand more than $8 million while helping teams launch campaigns faster even through COVID and industry strikes.
Frequently Asked Questions
Here are some of the most common questions we get about our XR Pay for Talent Platform.
Most teams are up and running in just a few days. XR Pay experts walk you through the setup process, so nothing feels overwhelming.
Yes! All union rules, paperwork requirements, and state regulations are built into the workflow, so you don’t have to worry about missing anything.
Absolutely. XR Pay experts give business affairs teams everything they need in one place, from contracts to usage tracking, so the whole process stays organized and easy to manage.
Who We Roll With
