What We Do
Solutions
Industry
Platform
Maximize Creative Impact
Drive growth, attract audiences and achieve relevance, resonance and results with creative intelligence
Engage Audiences Everywhere
Reach audiences on any screen, in any market by leveraging the breadth and depth of XR’s global distribution network
Gain Creative Clarity and Control
Centralize content assets, media distribution and rights information for greater creative control
Simple, Accurate Payroll
Distribute accurate production payments for everyone with ease–from talent to crew and vendors
Account for Every Production Cost
Orchestrate on-budget productions with the financial clarity and expert guidance you need to achieve your creative goals
Advertisers
Media Agencies
Creative Agencies
Production Studios
Broadcaster & Publishers
CREATE
DISTRIBUTE
OPTIMIZE
Asset Management
Centralize local and global assets and rights information into a single library to control, organize and share content more effectively, maximizing creative value
XR Distribution Network
Engage audiences across any screen, any market with XR’s global distribution network–spanning linear TV, streaming, digital, print, audio, plus more
Creative Intelligence
Capitalize on insights with an AI-driven platform that interconnects billions of data elements throughout the creative lifecycle, unlocking intelligence
Professional & Creative Services
Orchestrate successful productions and achieve creative goals with proven professional and creative services supporting from concept to execution and analysis
Payments & Residuals
Onboard with ease and distribute accurate payments to talent, crew and vendors–while ensuring compliance for entertainment and advertising productions
Production Accounting
Balance creativity and finance with modern production accounting to effectively track costs, manage budgets and streamline workflows, optimizing financial operations
Solutions
Maximize Creative Impact
Drive growth, attract audiences and achieve relevance, resonance and results with creative intelligence
Engage Audiences Everywhere
Reach audiences on any screen, in any market by leveraging the breadth and depth of XR’s global distribution network
Gain Creative Clarity and Control
Centralize content assets, media distribution and rights information for greater creative control
Simple, Accurate Payroll
Distribute accurate production payments for everyone with ease–from talent to crew and vendors
Account for Every Production Cost
Orchestrate on-budget productions with the financial clarity and expert guidance you need to achieve your creative goals
Industry
Advertisers
Media Agencies
Creative Agencies
Production Studios
Broadcaster & Publishers
Platform
CREATE
DISTRIBUTE
OPTIMIZE
Asset Management
Centralize local and global assets and rights information into a single library to control, organize and share content more effectively, maximizing creative value
XR Distribution Network
Engage audiences across any screen, any market with XR’s global distribution network–spanning linear TV, streaming, digital, print, audio, plus more
Creative Intelligence
Capitalize on insights with an AI-driven platform that interconnects billions of data elements throughout the creative lifecycle, unlocking intelligence
Professional & Creative Services
Orchestrate successful productions and achieve creative goals with proven professional and creative services supporting from concept to execution and analysis
Payments & Residuals
Onboard with ease and distribute accurate payments to talent, crew and vendors–while ensuring compliance for entertainment and advertising productions
Production Accounting
Balance creativity and finance with modern production accounting to effectively track costs, manage budgets and streamline workflows, optimizing financial operations
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About Us
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Newsroom
AI-powered analysis finds progress and gaps in ad inclusivity
eMarketer
12/4/2024
5 Key Takeaways from the IAB Tech Lab International Summit 2024
IAB
11/21/2024
How AI Shaped the 2024 Election: From Ad Strategy to Voter Sentiment Analysis
Digiday
11/5/2024
After Harris Entered, Democrats Outspent Republicans on Presidential Ads by $460 Million
Adweek
11/5/2024
4 Charts Reveal What's Happening With US Presidential Ads in Swing States
Adweek
10/29/2024
Future of TV Briefing: TV, streaming ads’ overexposure issue is turning off audiences
Digiday
10/9/2024
CIMM Launches Initiative to Assess Potential for an Open, Universal Watermarking Standard
TV Technology
10/8/2024
New Score Uses AI to Rate Brands’ Inclusivity in Advertising
The Wall Street Journal
10/7/2024
Artificial intelligence to analyze inclusivity of ads for new index
WARC
10/7/2024
Ads Remain Focused on Persuasion Despite Need for GOTV
Campaigns & Elections
10/4/2024
Wnuk Joins Kinsella At XR For SVP Role
Radio + Television Business Report
9/24/2024
NBCU Wants To Standardize The Pain Of Creative Ad Delivery
AdExchanger
9/20/2024
Creative IDs Are Coming – Here’s What To Expect
AdExchanger
9/16/2024
The State of U.S. Presidential Campaign TV Ads in 4 Charts
AdWeek
8/21/2024
GARM’s legacy in flux as sustainability standards forge ahead amid uncertainty
Digiday
8/16/2024
Report: People Of Color Well-Represented In Olympic Ads
Media Post
8/9/2024
Industry Leaders Respond to Google’s Cookie Deprecation Pause and New Opt-Out Mechanism
Ad Monsters
7/23/2024
In A First, Half The Athletes In The Paris Olympics Will Be Female
Forbes
7/12/2024
Advertising gold: 7 campaigns that got it right
Campaign
6/25/2024
Cannes Lions 2024 Takeaways and Insights from Ad Executives
Ad Age
6/24/2024
Media Buying Briefing: The two types of influencer agencies, and why they have different appeal to holding companies
Digiday
6/24/2024
XR and AD-ID team up for better cross-platform ad experiences
MarTech
6/13/2024
5 Key Takeaways from IAB Tech Lab Summit
Ad Monsters
6/12/2024
Cannes 2024 Costs—Pitch Deck Reveals How Much Brands Pay to Advertise At Festival
Ad Age
6/12/2024
How does Canada fare when it comes to accessible TV advertising?
Media In Canada
5/17/2024
XR Accessibility Report Shows Only 17% of Global Advertisements Utilize Any Kind of Accessibility Features
MarTechSeries
5/16/2024
Boosting In-Housing ROI: Harnessing the Power of Creative Storytelling
ANA
5/15/2024
TWIM 2024 Honoree Meredith Brace: Pioneering the Path to Data Inclusivity
AdMonsters
5/8/2024
XR Extreme Reach CEO Appointed to Ad Council Board of Directors
Yahoo Finance
5/1/2024
Clock is ticking on the heavy bet made by ESPN, Fox and WBD
Sports Business Journal
3/26/2024
How AI Is Transforming Their Sectors in Order to Super Serve a Broader Customer Range
Nasdaq
3/6/2024
How OpenAI’s Sora Video Tool Could Change Hollywood
PYMNTS
2/26/2024
What this year’s Super Bowl ads said about diversity, influencers and commerce
Digiday
2/14/2024
Ad Tech Providers Respond to Consumer Malcontent with the State of Streaming
AdMonsters
1/30/2024
What Are You Most Excited About For 2024, Part 2
TVREV
1/24/2024
Extreme Reach Rebrands as XR and Hires New Unit President
Ad Age
1/9/2024
Louisa Wong Named CEO of Extreme Reach
Adweek
5/12/2023
Gamut Capital Management to Acquire Extreme Reach
Martech Series
9/8/2022
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