XR’s Content Engine
XR helps studios and brands connect syndicated programming with the right audiences, drive engagement for direct response content, and celebrate the masters of ad creative with Shots editorial.
From Syndication and Activation to World Class Editorial
XR Media powers content in every form.
Syndicated Video, Supercharged
Syndicated programming continues to fuel local audience engagement. XR modernizes live and recorded syndicated video, enabling studios and media companies to expand reach, strengthen distribution, and accelerate growth.
Where Direct Response Delivers
XR are the OGs of direct response, delivering and tracking long and short-form content for the biggest DR brands and agencies on the planet. We help performance marketers launch faster, scale smarter, and see exactly what drives results.
Creative Without Compromise
XR delivers creative perfection across every screen with built-in encoding and transcoding and quality control services. We preserve your creative quality while ensuring every asset is optimized for broadcast, CTV, and digital platforms.
Where Advertising’s Best Take Center Stage
Shots champions the creative heroes of advertising through the world’s leading magazine and event series. And the Shots Vault powers the industry with the ultimate database for production credits and commercial reels.
The World's Biggest Brands Trust XR
Major Global Retailer
A major retailer brought its ad production in-house but quickly hit the wall on talent payments and legal compliance. XR stepped in with its end-to-end ad ops platform for paying talent, managing rights, and supporting production, taking the risk and complexity off the table so the brand could scale without disruption.
Global Financial Services Brand
A massive financial services brand was struggling to manage all its ad creative across global teams, with too many vendors and disconnected systems. XR brought ad assets, rights, and production into one place, making it much easier to scale its campaigns worldwide, reuse existing assets, and better manage creative costs.
Global Beverage Brand
A global beverage brand lacked a central place to manage its creative assets and rights across markets, which slowed campaign launches and added risk. XR brought everything together in a single ad ops platform, speeding up approvals and launches, reducing compliance headaches, and keeping the brand in control worldwide.
Tech Powerhouse
When a Silicon Valley tech leader needed to replace an aging ad asset system fast, XR stepped in with its ad ops platform that unified assets and workflows, helping the brand’s marketers move faster, run campaigns with confidence, and save hundreds of thousands of dollars each year.
Electronics Retailer
This famous retailer’s in-house studio was running high volumes of campaigns, but ad operations were split across vendors and systems, slowing things down and adding risk. XR brought everything into one ad ops platform, streamlining workflows, ensuring SAG-compliant talent payments, and cutting launch times by 50% and costs by 25%.
“Before XR, Rights Management was a manual, fragmented process, spread across teams and markets. It created unnecessary risk, slowed us down, and limited our ability to reuse content globally. With XR, we’ve gained full visibility and control helping Haleon reduce risk, improve efficiency, and unlock significant value from our existing creative assets.”
- Purbasha Mishra
Global Business Process Lead
Global Brewing Company
Managing 70+ beverage brands across global markets, this brewer struggled with fragmented systems and complex production workflows. XR became its single source of truth, unifying all ad assets, rights, payroll, and ad delivery, saving the brand more than $8 million while helping teams launch campaigns faster even through COVID and industry strikes.
Who We Roll With
