A Complete Commercial
Crew Payroll Solution
XR Pay for Crew is an all-in-one platform for modernizing advertising production crew hiring, onboarding, and payments through both desktop and mobile experiences.
Crew Payments,
Simplified
XR Pay for Crew streamlines onboarding and eliminates paperwork delays, allowing crews to get on set quickly and easily submit timecards. Additionally, verified crew profiles are securely stored for fast rehires, saving production companies both time and money.
Digitizes crew hiring and documentation to ensure accurate data is always captured, preventing loss of information.
Accelerates timecard submissions and approvals through a streamlined digital workflow, minimizing unnecessary back-and forth.
Facilitates quick rehires of trusted crew members using pre-verified information, saving valuable time.
Proven Payments,
Production-Ready
Powered by the same payments system managing 80% of North American commercial talent payments and over $1.3 billion annually, XR Pay brings the expertise to ensure smooth productions while maintaining compliance and industry regulations.
Built-in support for trade union and guild compliance, including IATSE, with expert in-house resources.
XR AI-driven analysis and classification of scanned timecards, production files, and invoices, automatically populates the right reports and ledgers.
Ensures crew contracts align with all state regulations and legal standards – providing usage and expiration tracking along with alerts before deadlines.
Apple and Android,
Everyone's In
World-class desktop platform for production teams and mobile app for crews that sync to provide real-time updates. XR Pay app is available for both Apple and Android so no one in your crew is left out.
The XR Pay app and platform simplifies how crews get paid, significantly reducing crew questions and improving communication with the production office.
Receive real-time updates, schedule changes, and reminders to keep informed.
Integrates easily with all third-party accounting systems, ensuring a seamless workflow.
The World's Biggest Brands Trust XR
Major Global Retailer
A major retailer brought its ad production in-house but quickly hit the wall on talent payments and legal compliance. XR stepped in with its end-to-end ad ops platform for paying talent, managing rights, and supporting production, taking the risk and complexity off the table so the brand could scale without disruption.
Global Financial Services Brand
A massive financial services brand was struggling to manage all its ad creative across global teams, with too many vendors and disconnected systems. XR brought ad assets, rights, and production into one place, making it much easier to scale its campaigns worldwide, reuse existing assets, and better manage creative costs.
Global Beverage Brand
A global beverage brand lacked a central place to manage its creative assets and rights across markets, which slowed campaign launches and added risk. XR brought everything together in a single ad ops platform, speeding up approvals and launches, reducing compliance headaches, and keeping the brand in control worldwide.
Tech Powerhouse
When a Silicon Valley tech leader needed to replace an aging ad asset system fast, XR stepped in with its ad ops platform that unified assets and workflows, helping the brand’s marketers move faster, run campaigns with confidence, and save hundreds of thousands of dollars each year.
Electronics Retailer
This famous retailer’s in-house studio was running high volumes of campaigns, but ad operations were split across vendors and systems, slowing things down and adding risk. XR brought everything into one ad ops platform, streamlining workflows, ensuring SAG-compliant talent payments, and cutting launch times by 50% and costs by 25%.
“Before XR, Rights Management was a manual, fragmented process, spread across teams and markets. It created unnecessary risk, slowed us down, and limited our ability to reuse content globally. With XR, we’ve gained full visibility and control helping Haleon reduce risk, improve efficiency, and unlock significant value from our existing creative assets.”
- Purbasha Mishra
Global Business Process Lead
Global Brewing Company
Managing 70+ beverage brands across global markets, this brewer struggled with fragmented systems and complex production workflows. XR became its single source of truth, unifying all ad assets, rights, payroll, and ad delivery, saving the brand more than $8 million while helping teams launch campaigns faster even through COVID and industry strikes.
Frequently Asked Questions
Here are some of the most common questions we get about our XR Pay for Commercial Crew Platform.
The app is encouraged but not required. Most crews prefer using the app because it is quick and easy, but you can always use the desktop version if that is what works for you.
Yes! Whether your production moves between states or you are juggling different union rules, XR handles all of that in the background to make sure you stay compliant.
Definitely. XR Pay for Commercial Crew is built for busy productions with lots of crew and tight timelines. It stays fast, organized, and reliable even when things get hectic.
Who We Roll With
