What We Do
The leading platform for managing advertising operations, from production through playout
Asset Management
Manage all your creative assets in one location
Rights Management
Keep campaigns compliant and eliminate rights violations
Ad Delivery
Deliver ads across all media platforms and channels
The leading payments platform for commercial and entertainment productions
Talent Pay
Pay actors and influencers quickly and reliably
Commercial Crew Pay
Hire, onboard, and pay talent behind the camera
Entertainment Pay
Simplify payroll and accounting for productions of any size
The leader in content syndication, direct response, and production services
Shots Magazine
World class editorial and events celebrating the business of advertising
Shots Vault
Research advertising credits and upload creative assets
Insights & News
News
The latest press release and news stories covering XR products, people, and partners
Insights
Data stories, reports, and blog posts addressing the biggest issues impacting the advertising community
Who We Are
About Us
Learn about our history, leadership, and our company vibe
Careers
Check out our latest job listings
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Insights
Featured posts
The Biggest Brands Trust XR on Game Day
XR has translated years of Super Bowl expertise into a proven process designed to perform when nothing can be left to chance.
January 14, 2026
XR State of Pay Report
XR State of Pay: Celebrity Pay Surges in U.S. Advertising
January 12, 2026
shots Magazine's Big Night Out
At XR's shots Out of the Box event in London, advertising's sharpest minds from across Europe gathered to tackle the big questions
December 4, 2025
Brands Appealing to Millennials and Gen Z
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A Look at Marketers Celebrating Women
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Marketing to Millennials and Gen Z Consumers
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Understanding the Metaverse
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Super Bowl LVI Highlights
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Honoring Black History Month
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What’s New for Marketers in Gaming?
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Shining Light on Lunar New Year
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The Explosive Growth of Mobile and Social Commerce
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Over 90% of Super Bowl LVI Ads Moved Through the Extreme Reach Platform
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TikTok’s Continued Meteoric Rise
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What’s New for Super Bowl LVI?
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Who We Roll With
Transform Your Ad Operations with XR
Let us simplify how your team creates, manages, and delivers ads, while helping you save time, money, and headaches along the way.
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