What We Do
The leading platform for managing advertising operations, from production through delivery
XR Costs
Streamline ad production planning and track every cost
XR Assets
Manage all your creative assets in one location
XR Rights
Keep campaigns compliant and eliminate rights violations
XR Delivery
Deliver ads across all media platforms and channels
The leading payments platform for commercial and entertainment productions
Talent Pay
Pay actors and influencers quickly and reliably
Commercial Crew Pay
Hire, onboard, and pay talent behind the camera
Entertainment Pay
Simplify payroll and accounting for productions of any size
The leader in content syndication, direct response, and production services
Shots Magazine
World class editorial and events celebrating the business of advertising
Shots Vault
Research advertising credits and upload creative assets
Syndication
Full-service syndication solutions powered by speed, reliability, and security
Direct Response
Activate, manage, and measure all Direct Response campaigns from a single platform
Production Services
Expert end-to-end creative & production services support
Insights & News
News
The latest press release and news stories covering XR products, people, and partners
Insights
Data stories, reports, and blog posts addressing the biggest issues impacting the advertising community
Who We Are
About Us
Learn about our history, leadership, and our company vibe
Careers
Check out our latest job listings
Support
Help Center
Find resources and forms to support talent and crew payments, and XR platform logins
Sales Support
Create a new XR account for ad delivery and learn more about our platform and services
Technical Support
Get help with your existing XR account
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Insights
Featured posts
The State of Ad Ops: The Best Ad You Never Saw
How unused and wasted creative is becoming an all-too familiar part of advertising.
July 22, 2026
The State of Ad Ops: The Struggle is Real for Marketers
Diving into the widening gap between production expectations and reality, from strained resources to budget overruns and delayed launches.
July 15, 2026
XR State of Pay: Q1 Celebrity Report
Celebrities have become a dominant force in advertising, and in Q1 2026, we might have hit peak celebrity.
May 26, 2026
All posts
Super Bowl LX Delivers the Most Celebs Ever
XR Ad Delivery and Celebrity Payments data shows large ensemble casts and cameo-heavy creative is dominating the Big Game.
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Super Bowl LX: Musicians Score Big in Ads
Musicians show up 60% more often in Super Bowl commercials as year-round campaigns.
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Super Bowl LX: Big Game, Bigger Casts
Celebrity ensembles have become the dominant creative strategy in Super Bowl advertising.
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The Biggest Brands Trust XR on Game Day
XR has translated years of Super Bowl expertise into a proven process designed to perform when nothing can be left to chance.
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XR State of Pay Report
Celebrity fueled advertising has entered a new era and is showing no signs of slowing down.
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Introducing XR Pay for Commercial Crew
XR Pay is the only major commercial crew app available for both iOS and Android.
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shots Magazine's Big Night Out
Advertising's sharpest minds from across Europe gathered to tackle the big questions.
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CTV and Linear Ad Delivery Belong Together
Living room viewers see one screen, advertisers still see two.
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Advertising Operations Has a DAM Problem
Digital Asset Management (DAM) systems were meant to simplify marketing operations.
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Why Tracking Ad Creative Usage Is the Next Efficiency Play for CMOs
Brands spend approximately $150B a year producing advertising content globally, according to XR analysis.
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Captions Can Convert Audiences
Let's explore why accessibility is a creative and commercial advantage.
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Bringing Creative In-House? Read This First.
Bringing creative in-house is both a creative and operational commitment.
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Who We Roll With
Transform Your Ad Operations with XR
Let us simplify how your team creates, manages, and delivers ads, while helping you save time, money, and headaches along the way.
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