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The Race to Rescue Brand Archives

You've digitized your marketing stack. But have you saved your legacy?

February 25, 2026

Super Bowl LX Delivers the Most Celebs Ever

XR Ad Delivery and Celebrity Payments data shows large ensemble casts and cameo-heavy creative is dominating the Big Game.

February 9, 2026

Super Bowl LX: Musicians Score Big in Ads

Musicians show up 60% more often in Super Bowl commercials as year-round campaigns.

February 4, 2026

All posts

Bringing Creative In-House? Read This First.

Bringing creative in-house is both a creative and operational commitment.

Captions Speak Louder Than Words

There’s one feature that makes ads instantly more effective, yet most brands still ignore it: Closed Captions.

5 Must-Haves for Talent Payments in Uncertain Times

The right payment platform helps you stay compliant, reduce exposure, and keep productions on track.

Nobody Talks About Usage Rights...Except Haleon (And You’ll Be Glad They Did)

At MAD//Fest London, XR’s James Levy and Haleon’s Purbasha Mishra, took to the Creativity stage.

Closing the Loop: Creative Control at Cannes Lions 2025

Cannes Lions 2025 Recap: Why Creative Control Isn’t Just a Buzzword—It’s a Business Imperative.

Global Rights: The Strategic Center of Creative Control

We share how leading brands are turning Global Rights Management into a strategic advantage.

Win at Cannes: Close the Gap Between Creative and ROI

See how XR can help you win at Cannes by closing the gap between creative and ROI.

From Insight to Impact: Turn Creative Into a Growth Engine at Cannes

As Cannes approaches, one thing is clear: the next wave of creative excellence goes beyond the idea--its powered by intelligence.

Smarter Creative Is on the Horizon

XR is redefining the creative ecosystem—giving brands total control over global campaigns, content and investments. Meet XR in Cannes 2025.

What AI Means for Production Finance Teams

AI isn’t just a buzzword. For entertainment teams managing fast-moving productions and strict union compliance, it’s a financial necessity.

Why Now Is the Moment to Fix Your Payroll Workflow

Whether your production is scaling up—or tightening budgets—now is the time to lock in the systems that keep things moving.

Creative Operations is Costing More Than You Think

Optimize Your Creative Investments in Challenging Economic Times

Who We Roll With

Transform Your Ad Operations with XR

Let us simplify how your team creates, manages, and delivers ads, while helping you save time, money, and headaches along the way.