Insights

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The State of Ad Ops: The Best Ad You Never Saw

How unused and wasted creative is becoming an all-too familiar part of advertising.

The State of Ad Ops: The Struggle is Real for Marketers

Diving into the widening gap between production expectations and reality, from strained resources to budget overruns and delayed launches.

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XR State of Pay: Q1 Celebrity Report

Celebrities have become a dominant force in advertising, and in Q1 2026, we might have hit peak celebrity.

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Captions Speak Louder Than Words

There’s one feature that makes ads instantly more effective, yet most brands still ignore it: Closed Captions.

5 Must-Haves for Talent Payments in Uncertain Times

The right payment platform helps you stay compliant, reduce exposure, and keep productions on track.

Nobody Talks About Usage Rights...Except Haleon (And You’ll Be Glad They Did)

At MAD//Fest London, XR’s James Levy and Haleon’s Purbasha Mishra, took to the Creativity stage.

Closing the Loop: Creative Control at Cannes Lions 2025

Cannes Lions 2025 Recap: Why Creative Control Isn’t Just a Buzzword—It’s a Business Imperative.

Global Rights: The Strategic Center of Creative Control

We share how leading brands are turning Global Rights Management into a strategic advantage.

Win at Cannes: Close the Gap Between Creative and ROI

See how XR can help you win at Cannes by closing the gap between creative and ROI.

From Insight to Impact: Turn Creative Into a Growth Engine at Cannes

As Cannes approaches, one thing is clear: the next wave of creative excellence goes beyond the idea--its powered by intelligence.

Smarter Creative Is on the Horizon

XR is redefining the creative ecosystem—giving brands total control over global campaigns, content and investments. Meet XR in Cannes 2025.

What AI Means for Production Finance Teams

AI isn’t just a buzzword. For entertainment teams managing fast-moving productions and strict union compliance, it’s a financial necessity.

Why Now Is the Moment to Fix Your Payroll Workflow

Whether your production is scaling up—or tightening budgets—now is the time to lock in the systems that keep things moving.

Creative Operations is Costing More Than You Think

Optimize Your Creative Investments in Challenging Economic Times

The Cost of Creative Chaos: Lean Times Demand Optimized Operations

Economic downturns demand greater efficiency, challenging marketers to maximize impact and scrutinize everything, including creative operations.

Who We Roll With

Transform Your Ad Operations with XR

Let us simplify how your team creates, manages, and delivers ads, while helping you save time, money, and headaches along the way.