Insights

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Nearly 90% of Advertisers Now Use AI in Creative Production

How teams are using AI to pick up the slack of increasing demand for content.

September 1, 2026

Stop Manually Sending Your Political Ads

Why a managed delivery platform is a non-negotiable for political campaign creative.

The State of Ad Ops: The Best Ad You Never Saw

How unused and wasted creative is becoming an all-too familiar part of advertising.

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Captions Can Convert Audiences

Let's explore why accessibility is a creative and commercial advantage.

Bringing Creative In-House? Read This First.

Bringing creative in-house is both a creative and operational commitment.

Captions Speak Louder Than Words

There’s one feature that makes ads instantly more effective, yet most brands still ignore it: Closed Captions.

5 Must-Haves for Talent Payments in Uncertain Times

The right payment platform helps you stay compliant, reduce exposure, and keep productions on track.

Nobody Talks About Usage Rights...Except Haleon (And You’ll Be Glad They Did)

At MAD//Fest London, XR’s James Levy and Haleon’s Purbasha Mishra, took to the Creativity stage.

Closing the Loop: Creative Control at Cannes Lions 2025

Cannes Lions 2025 Recap: Why Creative Control Isn’t Just a Buzzword—It’s a Business Imperative.

Global Rights: The Strategic Center of Creative Control

We share how leading brands are turning Global Rights Management into a strategic advantage.

Win at Cannes: Close the Gap Between Creative and ROI

See how XR can help you win at Cannes by closing the gap between creative and ROI.

From Insight to Impact: Turn Creative Into a Growth Engine at Cannes

As Cannes approaches, one thing is clear: the next wave of creative excellence goes beyond the idea--its powered by intelligence.

Smarter Creative Is on the Horizon

XR is redefining the creative ecosystem—giving brands total control over global campaigns, content and investments. Meet XR in Cannes 2025.

What AI Means for Production Finance Teams

AI isn’t just a buzzword. For entertainment teams managing fast-moving productions and strict union compliance, it’s a financial necessity.

Why Now Is the Moment to Fix Your Payroll Workflow

Whether your production is scaling up—or tightening budgets—now is the time to lock in the systems that keep things moving.

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Transform Your Ad Operations with XR

Let us simplify how your team creates, manages, and delivers ads, while helping you save time, money, and headaches along the way.