Insights

Featured posts

The Biggest Brands Trust XR on Game Day

XR has translated years of Super Bowl expertise into a proven process designed to perform when nothing can be left to chance.

January 14, 2026

XR State of Pay Report

XR State of Pay: Celebrity Pay Surges in U.S. Advertising

January 12, 2026

shots Magazine's Big Night Out

At XR's shots Out of the Box event in London, advertising's sharpest minds from across Europe gathered to tackle the big questions

December 4, 2025

A Look at Streamers and Ad-Supported Content on CTV

The British Arrows - CAM Case Study

Marketers Connect with Gen Z

The Power of Influencer Marketing

Brain Scans Show the Power of Addressable TV Ads

Discover how addressable TV ads impact viewers’ brains, enhancing attention, emotion, and memory. Learn the benefits with Finecast and Extreme Reach.

Marketers Move the Dial on Inclusive Advertising

Getting Global Rights Management Right

Magna’s Forecast for 2023 Ad Spend

Streaming Services Bet Big on Sports Globally

Ad Sales Outlook for the Auto Industry

A Look at TV Consumption Habits in the US

Discover insights from a Nielsen study on TV viewing trends in the US. Explore streaming dominance, stable consumption time, and the shift to TV-connected devices.

The Rising Power of Hispanic and Latino Consumers

Who We Roll With

Transform Your Ad Operations with XR

Let us simplify how your team creates, manages, and delivers ads, while helping you save time, money, and headaches along the way.