The Ad Council Elects New Members to Its Board of Directors

The word FORWARD repeated hundreds of times to create a pattern forming a curve.

NEW YORK – (October 30, 2025) The Ad Council, the nonprofit behind many of America's most impactful communications programs that inspire action and accelerate social change, elected 33 new members to its Board of Directors.

Chaired by Rita Ferro, President of Global Advertising at The Walt Disney Company, the AdCouncil’s Board of Directors is comprised of leaders across business, marketing, media and tech. Board members provide critical insights and financial support to advance the nonprofit’s work to drive impact around the most pressing issues facing people in the U.S., including firearm injury prevention, mental health and more.

New members of the Ad Council Board of Directors include:

  • Jeremy Arditi, Co-President, TEADS
  • Chaucer Barnes, Chief Marketing Officer, Translation + UnitedMasters
  • John Batter, CEO, XR Extreme Reach
  • Alyssa Buetikofer, SVP, Chief Marketing & Customer Experience Officer, McDonald's US
  • Michele Cardinal, Head of Brand, Sponsorships & Integrated Marketing, Wells Fargo
  • Tim Castelli, VP, Global Ad Sales, Instacart
  • Christopher Crawford, Founder & CEO, Elite Media
  • Norm de Greve, Chief Growth Officer, General Motors
  • Will Doherty, SVP, Inventory Development, The Trade Desk
  • Uzma Rawn Dowler, Chief Marketing Officer & SVP, Global Corporate Partnerships, Major League Baseball
  • Ryan Gould, US President Ad Sales, Go to Market, Warner Bros Discovery
  • Kate Jeffers, CEO, Leo
  • Beth Ann Kaminkow, CEO, North America, dentsu
  • Todd Kaplan, Chief Marketing Officer, North America, The Kraft Heinz Company
  • Mark Kirkham, Chief Marketing Officer, PepsiCo Beverages US, PepsiCo
  • Kristin Lane, Head of Brand Marketing & Customer Growth, MassMutual
  • Dan Lanzano, President, National Ad Sales, Nexstar Media Group, Inc
  • Lynn Lewis, Global Chief Marketing Officer, McCann Worldgroup
  • Joseph Maglio, CEO, Cheil Agency Network
  • Vineet Mehra, Chief Marketing Officer, Chime
  • Ajit Mohan, Chief Business Officer, Snap Inc.
  • Tim Natividad, President, US Advertising Sales and Marketing, TelevisaUnivision
  • Jim Norton, Chief Revenue Officer, Enterprise, OUTFRONT Media
  • Steven Wolfe Pereira, Chief Growth Officer & Co-Founder, Symmetri
  • Megan Ramm, Global Head of Sales, Uber Advertising
  • D.J. Reali, Chief Revenue Officer, The Weather Company
  • Nancy Reyes, Global CEO & President, BBDO Worldwide
  • Doug Rozen, President, Cadent
  • Brad Seitter, President & CEO, TVB
  • Keisha Taylor Starr, Chief Marketing Officer & General Manager, Scripps Networks, TheE. W. Scripps Company
  • Justin Thomas-Copeland, CEO, 4As
  • Michael Sugar, CEO, Sugar23
  • Khartoon Weiss, VP, GM, North America & Global Group, TikTok

“We’re proud to welcome such a remarkable group of industry leaders to the Ad Council’s Board of Directors,” said Lisa Sherman, President and CEO of the Ad Council. “Their diverse expertise and deep commitment to social impact will help us expand our reach and enhance our impact in communities nationwide. The Board’s guidance is vital to our mission, and I’m excited for the meaningful progress we’ll make together.”

In addition to welcoming new Board members, the Ad Council has added 1 individual to its Leadership Council. The Leadership Council is comprised of experts and innovators in media, tech, marketing and advertising who leverage their personal and professional expertise for the advancement of key activations and campaigns.

New member of the Ad Council Leadership Council:

  • Reggie Panaligan, GM, Enterprise, Haus Analytics

A complete list of the Ad Council Board of Directors and Leadership Council is available on the organization’s website, AdCouncil.org.

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About the Ad Council
The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change. For more than 80 years, the nonprofit organization and its partners in advertising, media, marketing and tech have been behind some of the country's most iconic social impact campaigns – Smokey Bear, Friends Don’t Let FriendsDrive Drunk, Tear the Paper Ceiling and many more.

To learn more or get involved, visit AdCouncil.org, join the Ad Council's communities on Facebook, Instagram and LinkedIn, and view campaign creative on YouTube.

Ad Council Media Contact:
Ben Dorf
bdorf@adcouncil.org

About Extreme Reach (XR)
XR helps brands manage every aspect of their advertising creative, from talent payments and rights to ad delivery, so every ad lands exactly how and where it should. The XR platform powers millions of ad creative assets for the world’s top brands, simplifying how marketers version ads, archive content, deliver campaigns, pay talent, and track usage rights, all while saving time and money. Headquartered in New York, XR also has offices in Europe, Asia, and Australia. Learn more at www.xr.global.

XR Media Contact

Graham McKenna
Tel: +1 (510) 332-8939
graham.mckenna@extremereach.com