XR Receives MRC Accreditation for Video Ad Measurement
New York, NY – November 5, 2025 - XR Extreme Reach (XR), the industry’s leading platform for powering advertising operations, today announced it has again earned Media Rating Council (MRC) accreditation for its XR Video Ad Serving measurement solution.
“MRC accreditation is a powerful validation of XR’s ability to deliver ads and accurately report on them across every media platform and device,” said John Batter, CEO of XR Extreme Reach. “As the advertising landscape shifts, we remain focused on delivering the most trusted, transparent, and accountable advertising operations platform for brands, agencies, and media partners worldwide.”
The MRC has reaffirmed XR’s commitment to excellence, confirming the company’s Ad Serving measurement meets its rigorous standards for video advertising impression measurement and reporting across Desktop, Mobile Web, Mobile In-App, and CTV, following a comprehensive June 2024 to May 2025 audit.
“MRC congratulates XR on achieving continued accreditation of the XR Video Ad Serving service for video impressions in desktop, mobile web, app and CTV environments,” said George Ivie, MRC CEO and Executive Director. “This demonstrates XR’s continued commitment to valid, reliable and effective measurement compliant with industry accepted standards.”
XR powers the entire advertising lifecycle, from production to playout. The company’s platform lets brands pay talent, track rights, manage creative assets, and deliver campaigns everywhere audiences are engaging media. By bringing all advertising operations together on one smart platform, XR helps brands control ad production costs better, launch campaigns faster, stay compliant, and make a bigger impact.
About Extreme Reach (XR)
XR helps brands manage every aspect of their advertising creative, from talent payments and rights to ad delivery, so every ad lands exactly how and where it should. The XR platform powers millions of ad creative assets for the world’s top brands, simplifying how marketers version ads, archive content, deliver campaigns, pay talent, and track usage rights, all while saving time and money. Headquartered in New York, XR also has offices in Canada, Europe, Asia, and Australia.