Unlock Revenue Potential with Creative Control
One Platform.
Total Creative Control.
XR empowers brands with complete control across the creative lifecycle—centralizing workflows, automating versioning, integrating rights and unlocking the full value of every asset.
From global brand campaigns to daily content at scale, XR streamlines operations, ensures compliance and turns creative investments into measurable impact—all from one powerful platform.
Built for Brand Agility
When your campaigns span teams, markets and channels, small inefficiencies add up fast. XR accelerates every stage of the creative lifecycle—so you can scale without slowing down.
Centralize assets in one intelligent, searchable library
Automate formatting, versioning and localization
Eliminate manual tracking with integrated rights and talent data
Distribute content to 50,000+ media endpoints in 140+ countries
Complete Brand Governance
Impactful marketing relies on consistency, compliance and control. XR helps you enforce global brand standards, protect usage rights and reduce risk across teams, agencies and markets.
Know where, when and how assets are being used and by whom
Prevent legal and financial exposure with real-time rights tracking
Ensure brand integrity with automated compliance workflows
Pause, re-use or update creative with assets centralized and connected to distribution
Stay aligned with union rules and licensing agreements
Turn Data Into Decisions
XR doesn’t just distribute creative—it helps you learn from it. Our AI-powered analytics turn asset-level data into intelligence that drives smarter creative and measurable business impact.
Measure asset utilization and connect creative characteristics to effectiveness
Benchmark creative across categories and markets
Track representation and environmental impact
Identify opportunities to reuse, adapt or retire creative
Maximize Investment
Maximize the value of your creative investment. By automating what slows you down, consolidating what’s fragmented and optimizing asset reuse, XR helps you deliver more impact with every investment.
Reduce redundant production costs
Shorten time-to-market
Minimize compliance errors and fines
Maximize campaign effectiveness across channels
Connect creative to ROI and business impact
