INSIGHTS
New

shots Magazine's Big Night Out

At XR's shots Out of the Box event in London, advertising's sharpest minds from across Europe gathered to tackle the big questions

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INSIGHTS
New

CTV and Linear Ad Delivery Belong Together

Living room viewers see one screen, advertisers still see two.

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INSIGHTS
New

Why Tracking Ad Creative Usage Is the Next Efficiency Play for CMOs

Brands spend approximately $150B a year producing advertising content globally, according to XR analysis.

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Production team standing around computerProduction team standing around computer
InsightsReportsVideosCase StudiesNews

Insights

Creative is the New KPI

Creative is the New KPI

Make Creative the New KPI
5/13/2024

TikTok Time

TikTok Time

6/22/2022
Close-up of a professional video camera on a film set with blurred background.
Close-up of a professional video camera on a film set with blurred background.

Five Ways to Make Entertainment Payroll More Efficient

Five Ways to Make Entertainment Payroll More Efficient

Discover five ways to achieve efficient entertainment payroll. Streamline your processes, reduce errors, and stay compliant with XR Extreme Reach.
8/27/2024

Summer Travel Trends: What Marketers Should Know

Summer Travel Trends: What Marketers Should Know

7/11/2023

Ads Around the World

Ads Around the World

1/14/2022

The Cost of Creative Chaos: Lean Times Demand Optimized Operations

The Cost of Creative Chaos: Lean Times Demand Optimized Operations

Economic downturns demand greater efficiency, challenging marketers to maximize impact and scrutinize everything, including creative operations.
4/15/2025

Reports

Videos

Case Studies

Asset Utilization & Production ROI

Asset Utilization & Production ROI

Discover how a global CPG brand uncovered $7.2M in production waste and maximized creative ROI with XR’s AI-powered intelligence.
Brewery pour
Brewery pour

How a Global Beverage Brand Saved $8M by Centralizing Advertising Operations

How a Global Beverage Brand Saved $8M by Centralizing Advertising Operations

With 75 beverage brands across 12 markets, this global brewing and beverage leader faced challenges managing hundreds of advertising productions through a patchwork of DAMs and disconnected systems.
Drinks poured at a table
Drinks poured at a table

Efficiency Unlocked

Efficiency Unlocked

Streamlining creative operations across 100+ beverage brands
Online banking
Online banking

One Source of Truth, Total Control

One Source of Truth, Total Control

How a Financial Brand Unified Creative Ops to Save $750K+ Annually
Shopping cart in store aisle
Shopping cart in store aisle

Turning Talent Payroll Problems into Big Savings

Turning Talent Payroll Problems into Big Savings

XR Cut the Payroll Chaos for a Global Retailer
Team looking at papers
Team looking at papers

Unifying Creative Delivery to Unlock Scale and Speed

Unifying Creative Delivery to Unlock Scale and Speed

A media agency's journey to seamless TV & digital video activation