Insights

Featured posts

The Race to Rescue Brand Archives

You've digitized your marketing stack. But have you saved your legacy?

February 25, 2026

Super Bowl LX Delivers the Most Celebs Ever

XR Ad Delivery and Celebrity Payments data shows large ensemble casts and cameo-heavy creative is dominating the Big Game.

February 9, 2026

Super Bowl LX: Musicians Score Big in Ads

Musicians show up 60% more often in Super Bowl commercials as year-round campaigns.

February 4, 2026

All posts

Marketers Draw the Attention of Gen Z

Study Holds up a Mirror to Video Ad Creative’s Lack of Diversity & Backwards Movement

Anticipating Super Bowl LVII

New Year Marketing Campaigns Strike the Right Note

‘Diversity in Ad Creative,’ an AI-driven Report from Extreme Reach

Drive Growth, Spend Less, Respect the Planet & Encourage Diversity – Is It Possible?

The Current State of Streaming

Marketing Alcohol Brands at a Festive Time of Year

Brands Working to Reduce Their Own Carbon Footprint

A Look at Campaigns for Classic QSR and Food Brands

Ad Campaigns Around the World Count Down to Christmas

Nostalgia Marketing Campaigns Capture Attention

Who We Roll With

Transform Your Ad Operations with XR

Let us simplify how your team creates, manages, and delivers ads, while helping you save time, money, and headaches along the way.