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The State of Ad Ops: The Best Ad You Never Saw

How unused and wasted creative is becoming an all-too familiar part of advertising.

The State of Ad Ops: The Struggle is Real for Marketers

Diving into the widening gap between production expectations and reality, from strained resources to budget overruns and delayed launches.

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XR State of Pay: Q1 Celebrity Report

Celebrities have become a dominant force in advertising, and in Q1 2026, we might have hit peak celebrity.

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XR & Scope3 Partner to Put Carbon Tracking in the Creative Workflow

XR Gives Customers Visibility and Control Over their Carbon Footprint with Centralized Assets & Creative Intelligence.

2025 Super Bowl Ads Decoded

Explore the Creative Intelligence Behind the Biggest Brand Moments 2023-2025

The Impact Era: Harmonizing Technology and Humanity in Advertising

The Impact Era is a six-part interview series from Beet.TV and XR, filmed at CES 2025, exploring how technology is reshaping inclusivity.

Embracing the Impact Era: 2025 Ad Trends to Watch

The trends to watch in 2025 are driven by advancements in AI, evolving audience behaviors, and an increasing focus on efficiency and consolidation to maximize business impact.

5 Trends from CES 2025 Driving the Next Era of Impact in Advertising

Here are the top takeaways, according to the XR team on the ground.

Opportunities & Trends for 2025: Rebalancing Creative and Reach

Discover key advertising trends for 2025, from creative intelligence to supply path optimisation.

Defining and Embedding a Responsible Marketing Framework for Your Business

How do brands move from talking about responsible marketing to actually doing it?

How Inclusive is Advertising Today?

Discover the state of inclusivity with the 2024 Global Advertising Representation Report

Meet RX: The Prescription for Inclusivity Measurement

At Advertising Week New York, XR proudly introduced, the Representation Index (RX), a new metric for inclusivity in advertising in partnership with The Female Quotient.

Greater Inclusivity. Better Results.

Meet RX: A New Industry Metric for Representation in Advertising and Creative Content

Explore the Power of Creative Intelligence with the Political Creative Pulse

The First-of-its-Kind Creative Analysis of the 2024 Political Campaign Trail

Five Ways to Make Entertainment Payroll More Efficient

Discover five ways to achieve efficient entertainment payroll. Streamline your processes, reduce errors, and stay compliant with XR Extreme Reach.

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Let us simplify how your team creates, manages, and delivers ads, while helping you save time, money, and headaches along the way.