What We Do
The leading platform for managing advertising operations, from production through playout
Asset Management
Manage all your creative assets in one location
Rights Management
Keep campaigns compliant and eliminate rights violations
Ad Delivery
Deliver ads across all media platforms and channels
The leading payments platform for commercial and entertainment productions
Talent Pay
Pay actors and influencers quickly and reliably
Commercial Crew Pay
Hire, onboard, and pay talent behind the camera
Entertainment Pay
Simplify payroll and accounting for productions of any size
The leader in content syndication, direct response, and production services
Shots Magazine
World class editorial and events celebrating the business of advertising
Shots Vault
Research advertising credits and upload creative assets
Insights & News
News
The latest press release and news stories covering XR products, people, and partners
Insights
Data stories, reports, and blog posts addressing the biggest issues impacting the advertising community
Who We Are
About Us
Learn about our history, leadership, and our company vibe
Careers
Check out our latest job listings
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Insights
Featured posts
The Race to Rescue Brand Archives
You've digitized your marketing stack. But have you saved your legacy?
February 25, 2026
Super Bowl LX Delivers the Most Celebs Ever
XR Ad Delivery and Celebrity Payments data shows large ensemble casts and cameo-heavy creative is dominating the Big Game.
February 9, 2026
Super Bowl LX: Musicians Score Big in Ads
Musicians show up 60% more often in Super Bowl commercials as year-round campaigns.
February 4, 2026
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Creative is the New KPI
Make Creative the New KPI
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And the winner is?
Explore five years of Oscars ads, highlighting progress in gender equality but a decline in diversity. Learn about gender expression, skin tone, and inclusive strategies.
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2024 Super Bowl ads skew more male and more youthful
Explore our Super Bowl Ads Analysis, revealing trends in age, diversity, gender expression, skin tone, and accessibility compared to industry benchmarks.
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How AI is Transforming the Way We Measure Data at XR
Discover how XR Extreme Reach uses data and AI for innovative advertising. Learn about connected data, AI content analysis, and creative optimization. Watch the video for insights.
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P&G’s Journey to Powering Inclusivity Across Brand and Marketing
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Extreme Reach Unveils XR, Appoints Jo Kinsella as Global Group President
Celebrate XR Extreme Reach milestones at CES 2024: new brand identity, global president, leadership expansion. Empowering brands with innovative ad solutions.
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Using AI to Revolutionize Diversity, Equity, and Inclusion in Advertising
Discover how XR and dentsu use AI for DE&I analysis in advertising. Learn about our solution to analyze diversity in race, gender, age, and disability, creating inclusive campaigns.
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Connecting the Dots With an End-To-End Solution for Global Advertising Campaigns
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The Power of Digital Media
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Political Ad Spending Heats Up
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Breaking Barriers: Extreme Reach's Commitment to Accessibility and Inclusivity in Advertising in France
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What’s in Store for the 2024 Super Bowl?
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Who We Roll With
Transform Your Ad Operations with XR
Let us simplify how your team creates, manages, and delivers ads, while helping you save time, money, and headaches along the way.
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