At XR's shots Out of the Box event in London, advertising's sharpest minds from across Europe gathered to tackle the big questions

Living room viewers see one screen, advertisers still see two.

Brands spend approximately $150B a year producing advertising content globally, according to XR analysis.

With union rules, usage rights, and fast-moving timelines, the right payment platform helps you stay compliant, reduce exposure, and keep productions on track.

XR’s James Levy and Haleon’s Purbasha Misha shared how they’ve tackled the complex challenge of managing content rights across global teams.

Cannes Lions 2025 Recap: Why Creative Control Isn’t Just a Buzzword—It’s a Business Imperative

How Accessible Advertising Can Maximize Creative Investments and Drive Growth

Optimisez l’impact de vos campagnes grâce à l’accessibilité publicitaire.

Optimize Your Creative Investments in Challenging Economic Times 

Get exclusive insights into the state of advertising accessibility in Australia & New Zealand with our latest Snapshot Report

Unveiling the myths that hold brands back from unlocking the power of inclusivity.

Get exclusive insights into the state of advertising accessibility in the UK with our latest UK Snapshot Report.

Discover how a global CPG brand uncovered $7.2M in production waste and maximized creative ROI with XR’s AI-powered intelligence.

With 75 beverage brands across 12 markets, this global brewing and beverage leader faced challenges managing hundreds of advertising productions through a patchwork of DAMs and disconnected systems.

Streamlining creative operations across 100+ beverage brands

How a Financial Brand Unified Creative Ops to Save $750K+ Annually

XR Cut the Payroll Chaos for a Global Retailer

A media agency's journey to seamless TV & digital video activation