What We Do
The leading platform for managing advertising operations, from production through playout
Asset Management
Manage all your creative assets in one location
Rights Management
Keep campaigns compliant and eliminate rights violations
Ad Delivery
Deliver ads across all media platforms and channels
The leading payments platform for commercial and entertainment productions
Talent Pay
Pay actors and influencers quickly and reliably
Commercial Crew Pay
Hire, onboard, and pay talent behind the camera
Entertainment Pay
Simplify payroll and accounting for productions of any size
The leader in content syndication, direct response, and production services
Shots Magazine
World class editorial and events celebrating the business of advertising
Shots Vault
Research advertising credits and upload creative assets
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News
The latest press release and news stories covering XR products, people, and partners
Insights
Data stories, reports, and blog posts addressing the biggest issues impacting the advertising community
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About Us
Learn about our history, leadership, and our company vibe
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Insights
Featured posts
The Race to Rescue Brand Archives
You've digitized your marketing stack. But have you saved your legacy?
February 25, 2026
Super Bowl LX Delivers the Most Celebs Ever
XR Ad Delivery and Celebrity Payments data shows large ensemble casts and cameo-heavy creative is dominating the Big Game.
February 9, 2026
Super Bowl LX: Musicians Score Big in Ads
Musicians show up 60% more often in Super Bowl commercials as year-round campaigns.
February 4, 2026
All posts
The Cost of Creative Chaos: Lean Times Demand Optimized Operations
Economic downturns demand greater efficiency, challenging marketers to maximize impact and scrutinize everything, including creative operations.
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XR & Scope3 Partner to Put Carbon Tracking in the Creative Workflow
XR Gives Customers Visibility and Control Over their Carbon Footprint with Centralized Assets & Creative Intelligence.
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2025 Super Bowl Ads Decoded
Explore the Creative Intelligence Behind the Biggest Brand Moments 2023-2025
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The Impact Era: Harmonizing Technology and Humanity in Advertising
The Impact Era is a six-part interview series from Beet.TV and XR, filmed at CES 2025, exploring how technology is reshaping inclusivity.
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Embracing the Impact Era: 2025 Ad Trends to Watch
The trends to watch in 2025 are driven by advancements in AI, evolving audience behaviors, and an increasing focus on efficiency and consolidation to maximize business impact.
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It’s Game Time—Welcome to the ‘Watch Anywhere’ Era
Reach and engage live event audiences across platforms with XR
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5 Trends from CES 2025 Driving the Next Era of Impact in Advertising
Here are the top takeaways, according to the XR team on the ground.
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Opportunities & Trends for 2025: Rebalancing Creative and Reach
Discover key advertising trends for 2025, from creative intelligence to supply path optimisation.
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Defining and Embedding a Responsible Marketing Framework for Your Business
How do brands move from talking about responsible marketing to actually doing it?
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How Inclusive is Advertising Today?
Discover the state of inclusivity with the 2024 Global Advertising Representation Report
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Meet RX: The Prescription for Inclusivity Measurement
At Advertising Week New York, XR proudly introduced, the Representation Index (RX), a new metric for inclusivity in advertising in partnership with The Female Quotient.
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Greater Inclusivity. Better Results.
Meet RX: A New Industry Metric for Representation in Advertising and Creative Content
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Transform Your Ad Operations with XR
Let us simplify how your team creates, manages, and delivers ads, while helping you save time, money, and headaches along the way.
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