Insights

Featured posts

The Biggest Brands Trust XR on Game Day

XR has translated years of Super Bowl expertise into a proven process designed to perform when nothing can be left to chance.

January 14, 2026

XR State of Pay Report

XR State of Pay: Celebrity Pay Surges in U.S. Advertising

January 12, 2026

shots Magazine's Big Night Out

At XR's shots Out of the Box event in London, advertising's sharpest minds from across Europe gathered to tackle the big questions

December 4, 2025

Opportunities & Trends for 2025: Rebalancing Creative and Reach

Discover key advertising trends for 2025, from creative intelligence to supply path optimisation.

Defining and Embedding a Responsible Marketing Framework for Your Business

How do brands move from talking about responsible marketing to actually doing it?

How Inclusive is Advertising Today?

Discover the state of inclusivity with the 2024 Global Advertising Representation Report

Meet RX: The Prescription for Inclusivity Measurement

At Advertising Week New York, XR proudly introduced, the Representation Index (RX), a new metric for inclusivity in advertising in partnership with The Female Quotient.

Greater Inclusivity. Better Results.

Meet RX: A New Industry Metric for Representation in Advertising and Creative Content

Explore the Power of Creative Intelligence with the Political Creative Pulse

The First-of-its-Kind Creative Analysis of the 2024 Political Campaign Trail

Five Ways to Make Entertainment Payroll More Efficient

Discover five ways to achieve efficient entertainment payroll. Streamline your processes, reduce errors, and stay compliant with XR Extreme Reach.

Creative Intelligence: Olympic Ads Reveal Trends in Inclusive Content

Explore XR’s Olympic ads analysis, revealing trends in inclusive content with our AI-powered creative intelligence platform. Dive into the data now.

Elevating Creative Effectiveness with ACIF

Discover how the Ad Creative ID Framework (ACIF) standardizes ad IDs across platforms, simplifying cross-platform advertising and improving measurement accuracy.

Takeaways from Cannes Lions 2024

XR showcased leadership at Cannes Lions 2024, highlighting AI, innovation, sustainability, and sports marketing trends.

For The First Time The Olympics Will Have Gender Equality

For the first time, the 2024 Paris Olympics will achieve gender equality with equal representation, coverage, and opportunities for female athletes.

XR and AD-ID are proud to collaborate to make persistent creative IDs a reality!

Discover how XR’s Ad Creative ID Framework (ACIF) standardizes creative IDs, solving industry challenges in campaign lifecycle management.

Who We Roll With

Transform Your Ad Operations with XR

Let us simplify how your team creates, manages, and delivers ads, while helping you save time, money, and headaches along the way.