What We Do
The leading platform for managing advertising operations, from production through playout
Asset Management
Manage all your creative assets in one location
Rights Management
Keep campaigns compliant and eliminate rights violations
Ad Delivery
Deliver ads across all media platforms and channels
The leading payments platform for commercial and entertainment productions
Talent Pay
Pay actors and influencers quickly and reliably
Commercial Crew Pay
Hire, onboard, and pay talent behind the camera
Entertainment Pay
Simplify payroll and accounting for productions of any size
The leader in content syndication, direct response, and production services
Shots Magazine
World class editorial and events celebrating the business of advertising
Shots Vault
Research advertising credits and upload creative assets
Syndication
Full-service syndication solutions powered by speed, reliability, and security
Direct Response
Activate, manage, and measure all Direct Response campaigns from a single platform
Insights & News
News
The latest press release and news stories covering XR products, people, and partners
Insights
Data stories, reports, and blog posts addressing the biggest issues impacting the advertising community
Who We Are
About Us
Learn about our history, leadership, and our company vibe
Careers
Check out our latest job listings
Support
Help Center
Find resources and forms to support talent and crew payments, and XR platform logins
Sales Support
Create a new XR account for ad delivery and learn more about our platform and services
Technical Support
Get help with your existing XR account
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Contact Us
Insights
Featured posts
XR State of Pay: Q1 Celebrity Report
Celebrities have become a dominant force in advertising, and in Q1 2026, we might have hit peak celebrity.
May 26, 2026
Everyone is Watching with Captions On
New XR Study Shows Captions are the New Default for Younger Viewers
May 21, 2026
Join XR in Cannes 2026
Join us at Cannes and get an early look at our new platform and latest product innovations.
May 14, 2026
All posts
Nobody Talks About Usage Rights...Except Haleon (And You’ll Be Glad They Did)
At MAD//Fest London, XR’s James Levy and Haleon’s Purbasha Mishra, took to the Creativity stage.
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Closing the Loop: Creative Control at Cannes Lions 2025
Cannes Lions 2025 Recap: Why Creative Control Isn’t Just a Buzzword—It’s a Business Imperative.
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Global Rights: The Strategic Center of Creative Control
We share how leading brands are turning Global Rights Management into a strategic advantage.
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Win at Cannes: Close the Gap Between Creative and ROI
See how XR can help you win at Cannes by closing the gap between creative and ROI.
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From Insight to Impact: Turn Creative Into a Growth Engine at Cannes
As Cannes approaches, one thing is clear: the next wave of creative excellence goes beyond the idea--its powered by intelligence.
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Smarter Creative Is on the Horizon
XR is redefining the creative ecosystem—giving brands total control over global campaigns, content and investments. Meet XR in Cannes 2025.
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What AI Means for Production Finance Teams
AI isn’t just a buzzword. For entertainment teams managing fast-moving productions and strict union compliance, it’s a financial necessity.
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Why Now Is the Moment to Fix Your Payroll Workflow
Whether your production is scaling up—or tightening budgets—now is the time to lock in the systems that keep things moving.
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Creative Operations is Costing More Than You Think
Optimize Your Creative Investments in Challenging Economic Times
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The Cost of Creative Chaos: Lean Times Demand Optimized Operations
Economic downturns demand greater efficiency, challenging marketers to maximize impact and scrutinize everything, including creative operations.
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XR & Scope3 Partner to Put Carbon Tracking in the Creative Workflow
XR Gives Customers Visibility and Control Over their Carbon Footprint with Centralized Assets & Creative Intelligence.
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2025 Super Bowl Ads Decoded
Explore the Creative Intelligence Behind the Biggest Brand Moments 2023-2025
Read more
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Who We Roll With
Transform Your Ad Operations with XR
Let us simplify how your team creates, manages, and delivers ads, while helping you save time, money, and headaches along the way.
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