Insights

Featured posts

The Biggest Brands Trust XR on Game Day

XR has translated years of Super Bowl expertise into a proven process designed to perform when nothing can be left to chance.

January 14, 2026

XR State of Pay Report

XR State of Pay: Celebrity Pay Surges in U.S. Advertising

January 12, 2026

shots Magazine's Big Night Out

At XR's shots Out of the Box event in London, advertising's sharpest minds from across Europe gathered to tackle the big questions

December 4, 2025

Net-Zero: The new license to operate in media

Discover how XR’s Ad Creative ID Framework (ACIF) standardizes creative IDs, solving industry challenges in campaign lifecycle management.

Make Creative Intelligence Your New Superpower.

Discover how Creative Intelligence transforms advertising by integrating data, optimizing assets, ensuring compliance, and enhancing accessibility.

Navigating the 2024 Political Ad Campaign Trail

Unleash the Power of Omnichannel Campaigns for Presidential and Down Ballot Races

Connecting the Dots to Boost In-House Agency ROI

Explore the rise of the in-house agency in 2024, their challenges, and opportunities. Discover AI insights, outsourcing, and strategies to boost ROI through creative storytelling.

2024 Global Advertising Accessibility Index & Trends Report

Explore XR’s 2024 global advertising accessibility report. Discover trends, top countries, and strategies for inclusive ads. Download now to drive change!

Creative is the New KPI

Make Creative the New KPI

And the winner is?

Explore five years of Oscars ads, highlighting progress in gender equality but a decline in diversity. Learn about gender expression, skin tone, and inclusive strategies.

2024 Super Bowl ads skew more male and more youthful

Explore our Super Bowl Ads Analysis, revealing trends in age, diversity, gender expression, skin tone, and accessibility compared to industry benchmarks.

How AI is Transforming the Way We Measure Data at XR

Discover how XR Extreme Reach uses data and AI for innovative advertising. Learn about connected data, AI content analysis, and creative optimization. Watch the video for insights.

P&G’s Journey to Powering Inclusivity Across Brand and Marketing

Extreme Reach Unveils XR, Appoints Jo Kinsella as Global Group President

Celebrate XR Extreme Reach milestones at CES 2024: new brand identity, global president, leadership expansion. Empowering brands with innovative ad solutions.

Using AI to Revolutionize Diversity, Equity, and Inclusion in Advertising

Discover how XR and dentsu use AI for DE&I analysis in advertising. Learn about our solution to analyze diversity in race, gender, age, and disability, creating inclusive campaigns.

Who We Roll With

Transform Your Ad Operations with XR

Let us simplify how your team creates, manages, and delivers ads, while helping you save time, money, and headaches along the way.