Insights

Featured posts

Accessibility: The Ad Effectiveness Blind Spot

XR teamed up with Channel 4, Currys, and ISBA to explore what this shift means for advertising effectiveness, creative storytelling, and accessibility.

Closing the Loop: The Art (and Science) of Measurement with XR and Nielsen

XR’s integration with Nielsen ONE enables brands to understand not just how their ads are delivered, but how they perform.

XR Product Updates: March 2026

XR Product Release Notes spotlight new features and platform enhancements.

All posts

Mobile Gaming Attracts Advertisers

Brand Marketers Shine at the U.S. Open

An Exciting New Phase in the Growth of Extreme Reach

What Cord-Cutting and Kids’ Programming Means for Marketers

MRC Accreditations Continue for Extreme Reach

Q2 2022 Video Benchmarks, Extreme Reach Insights

Now Is the Time for Brands to Clean Up Their Ad Supply Chain

Growing Up Alpha: A Look at Our Youngest Generation

Extreme Reach—A Top Ad Tech Player

Back to School Marketing

CTV Ad Spending Grows

Winning Gen Z Hearts

Who We Roll With

Transform Your Ad Operations with XR

Let us simplify how your team creates, manages, and delivers ads, while helping you save time, money, and headaches along the way.