This month's updates are designed to simplify how you create, manage, and deliver advertising across platforms.
XR Expands Its Social Reach
Whether you call it omnichannel, cross-platform, or all-the-things delivery, XR is one of the few companies that truly does it all.
Built on XR’s proven ad delivery platform, XR Social now let’s advertisers manage their social campaigns alongside their Linear, CTV, and digital ads from one location, accelerating launches, ensuring compliance, and saving marketers time and money.
Why It Matters:
Launching social campaigns was once a tedious, siloed, and manual process. XR Social Delivery fixes this by centralizing and automating social ad workflows from setup to delivery for major social platforms, including Facebook, Instagram, TikTok, and Snap.
Key Benefits:
- Centralize Delivery Workflows: Plan social ad campaigns, manage creative, and track rights for all your cross-platform campaigns.
- Eliminate Manual Work: Launch faster with automated transcoding and campaign setup via API.
- Adapt & Reuse Creative: Easily edit existing creative to use for social campaigns with XR Design Lab, a user-friendly editor for video and image assets.
- Unify Reporting: Track cross-platform campaign status and performance in one dashboard.
XR AI Gets Celebs Paid Faster
XR AI now let’s brands and production studios hire and pay celebrities and crew faster and with greater confidence. After uploading celebrity contracts, the XR platform automatically reads them, and imports cast details directly into the Session Report.
Why It Matters:
Talent contracts are complicated and filled with complex union and talent rights information. XR AI streamlines the review process, analyzing contracts in minutes with human-level accuracy and eliminating hours of manual effort.
Key Benefits:
- Eliminates Manual Work: Leverages XR AI to scan and safely extract data directly from talent and crew contract files.
- Faster Onboarding: Users can upload contract or cast lists and generate records instantly.
- Reduces Errors: Eliminates transcription issues and standardizes required fields.
- True Multi-Tasking: Bulk uploading allows users to process multiple contracts at once for performers of extra-heavy productions.
XR Ad Serving + Amazon Custom Audiences
XR is one of the first ad servers to plug directly into Amazon Ads Custom Audiences through a server-to-server integration. This strengthens our partnership with Amazon Ads, making it easier for XR customers to activate campaigns with precise targeting based on Amazon’s rich shopper and media behaviors – including ad exposures, product page views, search terms, or cart status.
Why It Matters:
This connection to Amazon enables smarter data-driven targeting strategies, so the right messages reach the right consumers at the right moments in the funnel, from recent purchasers of items that accompany your product to high-intent shoppers who viewed relevant items but haven’t converted yet.
Key Benefits:
- Enhance Targeting: Create precisely targeted, privacy-compliant campaigns within Amazon Ads using custom segments built on Amazon’s rich first-party data.
- Accelerate Activation: Campaign and audience details now automatically sync from Amazon Ads into XR for seamless creative assignment, review, and launch.
- Unify Reporting: Monitor delivery and performance across Amazon Ads within XR’s cross-channel dashboard.
- Drive Outcomes: Maximize ad impact by reaching higher value audiences with more relevant creative.
XR DCO Gets a Makeover
XR’s Dynamic Creative Optimization (DCO) user experience is getting a refresh with the launch of XR Design Lab, a purpose-built tool, fully integrated into XR Ad Serving, that makes it easier than ever to build dynamic creative variations and control what creative is delivered to which audience.
Why It Matters:
Consumers see thousands of ads every day, making relevant, targeted creative key to breaking through and driving outcomes. XR Design Lab gives marketers user-friendly tools to execute smart personalization strategies across platforms and devices.
Key Benefits:
- Dynamic personalization made simple: An intuitive interface makes it easy to build logic to target the right creative, with the right message, to the right audiences across platforms.
- Version with ease: Make video or display ad edits directly in XR Design Lab or seamlessly import from tools like After Effects and Figma.
- Customize at scale: Large scale personalization is fast and efficient with built-in automations that assemble creative elements for each ad variant.
- Maximize performance: Supports creative and weighted value rotations, as well as A/B testing with predictive insights, to help guide smarter creative strategies.
What's Next for XR DCO: AI innovation promises more intelligent, automated personalization at even greater scale. XR is developing custom Gen AI models trained to optimize for delivery performance, not just simple content edits.
At XR, we’re constantly innovating to simplify advertising operations for brands and agencies around the world, so your team can focus on what matters most. Contact us to learn more about these updates or schedule a demo.
Who We Roll With
