Insights

Featured posts

Accessibility: The Ad Effectiveness Blind Spot

XR teamed up with Channel 4, Currys, and ISBA to explore what this shift means for advertising effectiveness, creative storytelling, and accessibility.

Closing the Loop: The Art (and Science) of Measurement with XR and Nielsen

XR’s integration with Nielsen ONE enables brands to understand not just how their ads are delivered, but how they perform.

XR Product Updates: March 2026

XR Product Release Notes spotlight new features and platform enhancements.

All posts

A Look at Marketers Celebrating Women

Marketing to Millennials and Gen Z Consumers

Understanding the Metaverse

Super Bowl LVI Highlights

Honoring Black History Month

What’s New for Marketers in Gaming?

Shining Light on Lunar New Year

The Explosive Growth of Mobile and Social Commerce

Over 90% of Super Bowl LVI Ads Moved Through the Extreme Reach Platform

TikTok’s Continued Meteoric Rise

What’s New for Super Bowl LVI?

Dry January Makes a Splash

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Transform Your Ad Operations with XR

Let us simplify how your team creates, manages, and delivers ads, while helping you save time, money, and headaches along the way.