At XR's shots Out of the Box event in London, advertising's sharpest minds from across Europe gathered to tackle the big questions

Living room viewers see one screen, advertisers still see two.

Digital Asset Management (DAM) systems were meant to simplify marketing operations.

Brands spend approximately $150B a year producing advertising content globally, according to XR analysis.

Captions are no longer optional. They are essential to making sure your message is seen, understood, and remembered, regardless of where or how it is consumed.

XR supports in-house creative teams with a platform and people expertise to scale productions without headaches.

Get exclusive insights into the state of advertising accessibility in the UK with our latest UK Snapshot Report.

Discover the state of inclusivity with the 2024 Global Advertising Representation Report

Explore XR’s 2024 global advertising accessibility report. Discover trends, top countries, and strategies for inclusive ads.

Discover how a global CPG brand uncovered $7.2M in production waste and maximized creative ROI with XR’s AI-powered intelligence.

With 75 beverage brands across 12 markets, this global brewing and beverage leader faced challenges managing hundreds of advertising productions through a patchwork of DAMs and disconnected systems.

Streamlining creative operations across 100+ beverage brands

How a Financial Brand Unified Creative Ops to Save $750K+ Annually

XR Cut the Payroll Chaos for a Global Retailer

A media agency's journey to seamless TV & digital video activation