With union rules, usage rights, and fast-moving timelines, the right payment platform helps you stay compliant, reduce exposure, and keep productions on track.

XR’s James Levy and Haleon’s Purbasha Misha shared how they’ve tackled the complex challenge of managing content rights across global teams.

Cannes Lions 2025 Recap: Why Creative Control Isn’t Just a Buzzword—It’s a Business Imperative

James Levy, SVP of Global Customer Success at XR, shares how leading brands are turning Global Rights Management into a strategic advantage.

See how XR can help you win at Cannes by closing the gap between creative and ROI

As Cannes approaches, one thing is clear: the next wave of creative excellence goes beyond the idea--its powered by intelligence.

Get exclusive insights into the state of advertising accessibility in the UK with our latest UK Snapshot Report.

Discover the state of inclusivity with the 2024 Global Advertising Representation Report

Explore XR’s 2024 global advertising accessibility report. Discover trends, top countries, and strategies for inclusive ads.

Discover how a global CPG brand uncovered $7.2M in production waste and maximized creative ROI with XR’s AI-powered intelligence.

Global brewing brand saves millions in creative operations efficiencies

Streamlining creative operations across 100+ beverage brands

How a Financial Brand Unified Creative Ops to Save $750K+ Annually

How a global retailer transformed talent payments and rights management with XR

A media agency's journey to seamless TV & digital video activation