Insights

Featured posts

Accessibility: The Ad Effectiveness Blind Spot

XR teamed up with Channel 4, Currys, and ISBA to explore what this shift means for advertising effectiveness, creative storytelling, and accessibility.

Closing the Loop: The Art (and Science) of Measurement with XR and Nielsen

XR’s integration with Nielsen ONE enables brands to understand not just how their ads are delivered, but how they perform.

XR Product Updates: March 2026

XR Product Release Notes spotlight new features and platform enhancements.

All posts

The Ad World Responds to Ukraine

All Eyes on Netflix

Q1 2022 Video Benchmarks, Extreme Reach Insights

Digital Ad Spend Soars

Alcohol Brands Tap into Creative Ad Campaigns

News from the NewFronts

ER Webinar: Supporting Marketing Teams with DAM in a Screens-Everywhere World

What’s Up With Non-Dairy Milk?

The Current State of Streaming

The Ad Industry Responds to War in Ukraine

Brands Embrace DEI Initiatives

Brands Appealing to Millennials and Gen Z

Who We Roll With

Transform Your Ad Operations with XR

Let us simplify how your team creates, manages, and delivers ads, while helping you save time, money, and headaches along the way.