Net-Zero: The new license to operate in media

July 11, 2024
5 min read

5 Things to know about ACIF (Ad Creative ID Framework)

In June, XR announced our partnership with Ad-ID to launch the first implementations of the IAB Tech Lab’s Ad Creative ID Framework (ACIF). This allows the entire TV ecosystem to track, manage and measure every creative asset as it moves throughout the campaign lifecycle. 

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