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The State of Ad Ops: The Best Ad You Never Saw

How unused and wasted creative is becoming an all-too familiar part of advertising.

The State of Ad Ops: The Struggle is Real for Marketers

Diving into the widening gap between production expectations and reality, from strained resources to budget overruns and delayed launches.

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XR State of Pay: Q1 Celebrity Report

Celebrities have become a dominant force in advertising, and in Q1 2026, we might have hit peak celebrity.

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Creative Intelligence: Olympic Ads Reveal Trends in Inclusive Content

Explore XR’s Olympic ads analysis, revealing trends in inclusive content with our AI-powered creative intelligence platform. Dive into the data now.

Elevating Creative Effectiveness with ACIF

Discover how the Ad Creative ID Framework (ACIF) standardizes ad IDs across platforms, simplifying cross-platform advertising and improving measurement accuracy.

Takeaways from Cannes Lions 2024

XR showcased leadership at Cannes Lions 2024, highlighting AI, innovation, sustainability, and sports marketing trends.

For The First Time The Olympics Will Have Gender Equality

For the first time, the 2024 Paris Olympics will achieve gender equality with equal representation, coverage, and opportunities for female athletes.

XR and AD-ID are proud to collaborate to make persistent creative IDs a reality!

Discover how XR’s Ad Creative ID Framework (ACIF) standardizes creative IDs, solving industry challenges in campaign lifecycle management.

Net-Zero: The new license to operate in media

Discover how XR’s Ad Creative ID Framework (ACIF) standardizes creative IDs, solving industry challenges in campaign lifecycle management.

Make Creative Intelligence Your New Superpower.

Discover how Creative Intelligence transforms advertising by integrating data, optimizing assets, ensuring compliance, and enhancing accessibility.

Navigating the 2024 Political Ad Campaign Trail

Unleash the Power of Omnichannel Campaigns for Presidential and Down Ballot Races

Connecting the Dots to Boost In-House Agency ROI

Explore the rise of the in-house agency in 2024, their challenges, and opportunities. Discover AI insights, outsourcing, and strategies to boost ROI through creative storytelling.

2024 Global Advertising Accessibility Index & Trends Report

Explore XR’s 2024 global advertising accessibility report. Discover trends, top countries, and strategies for inclusive ads. Download now to drive change!

Creative is the New KPI

Make Creative the New KPI

And the winner is?

Explore five years of Oscars ads, highlighting progress in gender equality but a decline in diversity. Learn about gender expression, skin tone, and inclusive strategies.

Who We Roll With

Transform Your Ad Operations with XR

Let us simplify how your team creates, manages, and delivers ads, while helping you save time, money, and headaches along the way.