Insights

Featured posts

Accessibility: The Ad Effectiveness Blind Spot

XR teamed up with Channel 4, Currys, and ISBA to explore what this shift means for advertising effectiveness, creative storytelling, and accessibility.

Closing the Loop: The Art (and Science) of Measurement with XR and Nielsen

XR’s integration with Nielsen ONE enables brands to understand not just how their ads are delivered, but how they perform.

XR Product Updates: March 2026

XR Product Release Notes spotlight new features and platform enhancements.

All posts

Political Ad Spending Heats Up

Breaking Barriers: Extreme Reach's Commitment to Accessibility and Inclusivity in Advertising in France

What’s in Store for the 2024 Super Bowl?

Two Studies Reveal How Gen Z Responds to Ads

A Look at Back-to-School Marketing

Why CTV Is Speeding Ahead

What Gen Z Wants from Ads

IAB’s 2022 Video Ad Spend and 2023 Outlook

Will 2023 Be an Upfront for the Ages?

Marketers Support the Women’s World Cup

Beyond The Degree: Three Things I Learned When Starting My Career Journey

The Current State of CTV in North America

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Let us simplify how your team creates, manages, and delivers ads, while helping you save time, money, and headaches along the way.